Their exclusive Chiefs hoodies sold out in less than three hours; How you can snag a tee before it’s too late
January 17, 2022 | Channa Steinmetz and Tommy Felts
Chiefs playoffs tickets might be the hottest-selling item in town, but there’s a close second.
Lines started forming at 4 p.m. Friday outside MADE MOBB’s headquarters in the Crossroads as fans eagerly awaited the release of the premier KC streetwear brand’s exclusive post-season collaboration with the Kansas City Chiefs.
MADE MOBB Chiefs collaboration
And the crowds didn’t let up for about four hours, Mark Launiu, co-founder of MADE MOBB, told Startland News. Even then, the selfie-seeking shoppers stuck around for music and chances to win prizes like team memorabilia and tickets to Sunday night’s game.
The brand’s collaboration with the Chiefs limited the officially licensed production to 1,000 hoodies and 1,000 tees — the first of which were available only at a pop-up party 6 p.m. to 9 p.m. Friday at MADE MOBB’s store on Southwest Boulevard. Sales opened online early Saturday, with the hoodies selling out just before noon.
A limited range of T-shirt sizes were still available Monday morning on MADE MOBB’s website and in the NFL store.
Click here to shop now.
The Chiefs defeated the Steelers 42-21 Sunday evening and advance in the playoffs, hoping to make a third consecutive Super Bowl appearance — leaving plenty of time for fans to rock their new MADE MOBB Gear. (Kansas City plays the Buffalo Bills next in a game slated for Sunday, Jan. 23 at Arrowhead Stadium.)
Related: How the KC streetwear kings’ Chiefs collab takes their grind to the gridiron
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
Friday’s event featured appearances from KC Wolf, as well as Kansas City Ambassadors and the Chiefs Rumble — the team’s premier drumline.
It also welcomed the launch of the Deci-Booth, a gamified experience that gives fans the chance to win prizes and create social media videos by showing how loud they can get (in reference to Chiefs fans holding the record for being the loudest fans ever recorded at 142.2 decibels at Arrowhead in 2014).
Check out a photo gallery from Friday’s pop-up below.
“The release was everything we could have asked for. Still feels unreal. Thank you to everyone that came out and those that were there in spirit,” said Vu Radley, co-founder of MADE MOBB. “The love and support we’ve gotten on this project has been crazy.”
“Thank you to The Kansas City Chiefs for giving us the opportunity and a special thanks to you guys for the love and support,” he continued. “We couldn’t do it without y’all.”
Click here to shop MADE MOBB’s current inventory and to sign up for alerts about the brand’s next drops.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
KC engineering firm with global reach earns Chamber equity award for its community-focused blueprint
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Equity is infused in everything Taliaferro & Browne engineers, said Leonard Graham, accepting the KC Chamber’s Small Business Equity Award alongside co-owner Hagos Andebrhan. One of Kansas…
Best in show: Bar K vies for USA Today’s dog bar prize; here’s how a shared love of dogs is pushing expansion
The human-dog bond — and a desire to embrace it at places like Bar K’s innovative bar, restaurant, and dog park experience — is stronger than today’s often partisan and divisive climate, said David Hensley. “It doesn’t matter your political affiliations … where you’re from, your socioeconomic status,” he said. “Everybody loves dogs, and that…
Firm with deep KC ties wins Small Business of the Year thanks to tenacity, hyperlocal focus
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. A decades-long commitment to Kansas City clients — and the belief that rising tides lift all ships — helped propel Walz Tetrick Advertising to the award stage…
How this genre-hopping KC musician is fighting back against digitized entertainment
A former college football star, Keelon Vann often found himself “running on fumes” as he chased his passion on the field — and on key. “I’d be up playing guitar until 3 a.m., which is not a joke, and somehow make it to 5:30 a.m. workouts the next day,” said Vann, a quarterback at Piper High…