Their exclusive Chiefs hoodies sold out in less than three hours; How you can snag a tee before it’s too late
January 17, 2022 | Channa Steinmetz and Tommy Felts
Chiefs playoffs tickets might be the hottest-selling item in town, but there’s a close second.
Lines started forming at 4 p.m. Friday outside MADE MOBB’s headquarters in the Crossroads as fans eagerly awaited the release of the premier KC streetwear brand’s exclusive post-season collaboration with the Kansas City Chiefs.
MADE MOBB Chiefs collaboration
And the crowds didn’t let up for about four hours, Mark Launiu, co-founder of MADE MOBB, told Startland News. Even then, the selfie-seeking shoppers stuck around for music and chances to win prizes like team memorabilia and tickets to Sunday night’s game.
The brand’s collaboration with the Chiefs limited the officially licensed production to 1,000 hoodies and 1,000 tees — the first of which were available only at a pop-up party 6 p.m. to 9 p.m. Friday at MADE MOBB’s store on Southwest Boulevard. Sales opened online early Saturday, with the hoodies selling out just before noon.
A limited range of T-shirt sizes were still available Monday morning on MADE MOBB’s website and in the NFL store.
Click here to shop now.
The Chiefs defeated the Steelers 42-21 Sunday evening and advance in the playoffs, hoping to make a third consecutive Super Bowl appearance — leaving plenty of time for fans to rock their new MADE MOBB Gear. (Kansas City plays the Buffalo Bills next in a game slated for Sunday, Jan. 23 at Arrowhead Stadium.)
Related: How the KC streetwear kings’ Chiefs collab takes their grind to the gridiron
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
Friday’s event featured appearances from KC Wolf, as well as Kansas City Ambassadors and the Chiefs Rumble — the team’s premier drumline.
It also welcomed the launch of the Deci-Booth, a gamified experience that gives fans the chance to win prizes and create social media videos by showing how loud they can get (in reference to Chiefs fans holding the record for being the loudest fans ever recorded at 142.2 decibels at Arrowhead in 2014).
Check out a photo gallery from Friday’s pop-up below.
“The release was everything we could have asked for. Still feels unreal. Thank you to everyone that came out and those that were there in spirit,” said Vu Radley, co-founder of MADE MOBB. “The love and support we’ve gotten on this project has been crazy.”
“Thank you to The Kansas City Chiefs for giving us the opportunity and a special thanks to you guys for the love and support,” he continued. “We couldn’t do it without y’all.”
Click here to shop MADE MOBB’s current inventory and to sign up for alerts about the brand’s next drops.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Timely funding opportunities for Kansas City startups
Despite Kansas City’s recognition as a tech hub, its variety of incubator programs and array of successful startup ventures, the metro’s entrepreneurial ecosystem is still trying to fill the money gap. How can the community ensure that entrepreneurs have access the capital they need? Well, as KCSourceLink knows well, appropriate funding resources vary widely depending…
Mobility Designed tackles a demand unaddressed since the Civil War
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Some technologies are slow to innovate. And crutches — which haven’t changed much since the U.S. Civil War — are a prime example. “They’ve pretty much been the same for decades,” said Liliana Younger, CEO of Mobility Designed. “Although there…
Two area startups still vying for $25K from the Kauffman Foundation
The Ewing Marion Kauffman Foundation on Monday announced the top 15 finalists in the 1 in a Million pitch competition that are vying for a $25,000 grant — and two startups hail from the metro area. Kansas City-based The Grooming Project and Lawrence-based DraftPak both cracked the top 15 in the contest after beating out…
Fund me, KC: Hidden Abilities offers high-tech pen to topple dyslexia
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Hidden Abilities co-founders Payden and Jamee Miller — to share their stories to gain a little help from their supporters. Back Hidden Abilities’ product here. Who are you? Jamee Miller and Miller, co-founders of Hidden…