How one startup’s new marketplace is putting last-minute, hard-to-find phones, gaming systems under the tree
December 20, 2021 | Blythe Dorrian
With standard shipping deadlines expiring and days ticking away before Christmas, a new marketplace extension — Swappa Local — is helping gift-givers get their hands on gently used tech before the holidays.
“It’s a game changer right now because you can’t turn on the news without hearing about all the shipping delays,” said Sara Beane, media relations specialist with KC-based Swappa. “This is going to really help people as they do their last push to get holiday gifts in time.”
The Swappa Local marketplace offers same- or next-day delivery service of affordable, used electronics — think phones, laptops, gaming systems, smartwatches, home tech and tablets — through Roadie, a startup subsidiary of UPS that uses delivery drivers in local communities. The service relaunched Dec. 16 in 43 markets across the U.S., including Swappa’s hometown, Kansas City.
Click here to see if Swappa Local is available in your city.
[pullquote]
Swappa is a user-to-user marketplace for gently used technology.
Click here to learn more about Swappa and its safety protections.
[/pullquote]
The startup offers the safest marketplace for used tech, Beane said, with more than $100 million in seller proceeds projected for 2021.
“We’re such a great alternative because we really put safety first,” Beane said, noting Swappa vetts all sellers before a transaction. “When you come to our site, you can buy with confidence. We have criteria before anyone can list something for sale.”
Swappa Local initially launched as a marketplace extension in 2019 with face-to-face, in-person meetups, but its rollout was paused with the COVID’s arrival, Beane said, emphasizing its pre-holiday 2021 reemergence — with safe socially distanced delivery via Roadie — is well-timed for people hoping to beat the perils of traditional ground shipping.
Click here to see which items — from smart watches to DSLR cameras — are available on Swappa now.
“Phones are our big thing with Swappa,” Beane said. “iPhones are very popular. This time of year, people are looking for gaming systems. They might see some product shortages and come to us to see if they can find one gently used.”
Swappa Local also provides a more affordable option for families who might not be able to pay for a brand-new piece of electronics, Beane said, or who might be needing to purchase several phones for their multiple children. The platform also helped provide affordable options for families to purchase laptops when schools were fully virtual, she noted.
For sellers using the marketplace, Swappa offers additional benefits.
“It’s a great way to get a life out of something that still has a lot of life in it,” Beane said. “People don’t realize they can still get money from some of the things sitting in their closet. You’ll be surprised that some people will find value in it.”
Click here to start selling with Swappa.
With Swappa Local’s debut, the startup’s main marketplace remains available to users.
“You can still buy things no matter where you live in the country,” Beane said. “That will never change; we’re just adding a way for you to buy something through a local seller.”

2021 Startups to Watch
stats here
Related Posts on Startland News
Emerging KC space tech startup relocating to Colorado to build autonomous factory
A space tech startup that shot into orbit from its West Bottoms headquarters in Kansas City has announced plans to build its first smart factory in Colorado — relocating operations to Broomfield to join the Centennial State’s “robust aerospace and defense ecosystem.” “Colorado is home to some of the best aerospace, defense, and manufacturing talent…
LISTEN: Startup bites into early cancer detection for dogs
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we meet Preston Williams — founder of ProPetDx — whose company is giving veterinarians a powerful new way to detect disease in pets before symptoms appear. From the spark of an idea to building high-definition diagnostics, our guest shares how science, data,…
KC on top: Hat maker’s best-seller spotted on ‘GMA,’ ‘Ted Lasso’ as brand shapes its national profile
Sandlot Goods wears the spotlight well, said Thomas McIntyre, noting each high-profile media close up of its signature dad hat is another step toward establishing Kansas City’s only hat manufacturer as a national brand. After being featured on the “Made In America Christmas” segment of ABC World News Tonight with David Muir, Sandlot was again…
LISTEN: How this musician-turned-startup veteran is scaling with a Kansas assist
Startland News opens its new Plug and Play Topeka founder podcast series with a startup that’s making recovery easier — one pup at a time. Meet Medipups, a company combining canine compassion with real innovation in animal health, and its co-founder Sebastian Doyle. Recorded live at the Plug and Play Animal Health & AgTech Expo…

