10 Kansas City Startups to Watch in 2022
December 15, 2021 | Startland News Staff
Innovation in Kansas City knows no age or industry. From pre-seed stage startups to firms with dozens of employees, the leading edge of tech in the Heartland has taken root — and grown in unexpected forms.
The future newsmakers showcased as part of Startland News’ Kansas City Startups to Watch in 2022 list each are focused on making lives easier — for small business owners, corporations, friends, pet lovers and even livestock. They’re bridging the worlds of on-demand services and niche industry solutions, urban living and the animal health corridor.
An in-depth interview special with the Startups to Watch founders will stream online Jan. 20 in partnership with the Ewing Marion Kauffman Foundation, Spark Kansas City, KC BizCare, Evergy Ventures, Husch Blackwell and Bank of America.
Click here for access to the online broadcast.
Nearly two years after a global pandemic rocked every vertical in every industry, as supply chain challenges linger, and consumers, investors and partners evolve — these companies are poised to make some of the new year’s biggest headlines.
Choosing only 10 companies to highlight wasn’t easy. If an ongoing pandemic has shown us anything, it’s that tenacity and perseverance have never been stronger in Kansas City. As always with this annual look ahead — now in its seventh year — the final result isn’t a declaration of the “best of the best.” The Startups to Watch list is intended to pointedly represent the momentum the Startland News editorial team sees in the newsmakers we cover every day.
The 2022 list was compiled through more than six months of on-going research and countless (in-person and virtual) conversations with community experts, funders and support organizations. Ultimately, curation of the list relied heavily on the honesty, openness and track record of founders.
The Startland News editorial team culled about 35 semi-finalists from nearly 300 nominations and newsroom-generated leads, narrowed that list to 20, and finally to the selected Startups to Watch class of 2022. We’re confident these founders and companies will be shaping the narrative of Kansas City’s tech and innovation progress and strength in the year to come.
Keep scrolling to discover Startland News’ 10 Kansas City Startups to Watch in 2022, listed in alphabetical order.
Click here to check out Startland News’ 2021 list, or look back at our original predictions in 2016, 2017, 2018, 2019, and 2020.
The Kansas City Startups Watch in 2022 list is made possible by presenting sponsors Husch Blackwell and the Ewing Marion Kauffman Foundation, though independently produced by Startland News.
Kansas City Startups to Watch in 2022
- Founders: Sarah-Allen Preston, Laura McKnight, Olivia Lynn
- Founding year: 2020
- Current employee count: 7
- Amount raised to date: Undisclosed
- Noteworthy investors: Undisclosed
- Programs completed: Techstars Kansas City
Click here for a full profile on afloat.
Sarah-Allen Preston, afloat
- Founders: Luke Lim, Andrew Potter
- Founding year: 2017
- Current employee count: 13
- Amount raised to date: Just over $1.7 million
- Noteworthy investors: Crux Collective, Accelerate Venture Partners, Wichita Technology Ventures Capital Multiplier Fund, Kansas Angel Tax Credit Program
- Programs completed: Pipeline Entrepreneurs, programming offered by Accelerate Venture Partners
Click here for a full profile on Approach.
Luke Lim and Andrew Potter, Approach
- Founder: Jonaie Johnson
- Founding year: 2019
- Current employee count: 1
- Amount raised to date: $60,000
- Noteworthy investors: Digital Sandbox KC, bootstrapped
- Programs completed: AfroTech Young Founders pitch competition, Collegiate Entrepreneurs’ Organization pitch competition, Center for Black Innovation accelerator
Click here for a full profile on Interplay.
Jonaie Johnson, Interplay
- Founders: Heidi Lehmann, Nora Levinson
- Founding year: 2016
- Current employee count: 15
- Amount raised to date: $4.3 million
- Noteworthy investors: Digitalis Ventures, Royal Street Ventures, Working Capital Fund, Manifold Group, Signal Peak VC, Sofia Fund, KCRise Fund, Examinetics
- Programs completed: Plug and Play Topeka, Plug and Play Japan
Click here for a full profile on Kenzen.
Heidi Lehmann, Kenzen
- Founders: Bo Lais, Will Parrish
- Founding year: 2016 (went to market in 2017)
- Current employee count: 11
- Amount raised to date: Just under $1.2 million
- Noteworthy investors: Undisclosed
- Programs completed: Pitch Perfect at the Enterprise Center in Johnson County, Pipeline Entrepreneurs, programming offered by KC Collective
Click here for a full profile on Lula.
Bo Lais, Lula
- Founder: Shekhar Gupta
- Founding year: 2021
- Current employee count: 5
- Amount raised to date: Undisclosed
- Noteworthy investors: Harry Campbell, Nathan Leiker, Juan Ramos
- Programs completed: Techstars Kansas City
Click here for a full profile on MyAnIML.
Shekhar Gupta, MyAnIML
- Founder: David Biga
- Founding year: 2015
- Current employee count: 5
- Amount raised to date: $650,000
- Noteworthy investors: Undisclosed angel investors
- Programs completed: Pitch Perfect at the Enterprise Center in Johnson County, Digital Sandbox KC, ELEVATIONLAB programming with the Missouri Small Business Development Center at the University of Missouri-Kansas City
Click here for a full profile on Particle Space.
David Biga, Particle Space
- Founders: Wyatt Cobb
- Founding year: 2017
- Current employee count: 15
- Amount raised to date: Just under $10 million
- Noteworthy investors: Senior Execs at RBC, IBM, CrowdStrike
- Programs completed: Global Alliance Partner to Fortinet, Palo Alto Networks, Dell, ISO 27001 self-certified, DoD accredited CMMC Registered Provider Organization
Click here for a full profile on SOFTwarfare.
Wyatt Cobb, SOFTwarfare
- Founders: Juaquan Herron, Rodney McDuffie
- Founding year: 2020
- Current employee count: 5 (3 independent contractors)
- Amount raised to date: $36,000 (grant programs)
- Programs completed: Venture Noire Accelerator, Pure Pitch Rally (bootcamp and pitch competition), Goodie Nation, Canadian Wealth Startup Pitch Competition, Spark Tank Pitch, Digital Sandbox KC
Click here for a full profile on Venboo.
Juaquan Herron, Venboo
- Founders: Chris Hoke, Jeff Rice, Brian Kellogg
- Founding year: 2015
- Current employee count: 50
- Amount raised to date: $6 million
- Noteworthy investors: Matt Watson (VinSolutions), Cypress Capital, locals Bob Green (Backlot Cars) and John Mitchell
Click here for a full profile on VinCue.
Danny Zaslavsky and Chris Hoke, VinCue
Check out previous lists of Kansas City Startups to Watch
Featured Business
2021 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC opens grants competition with nationwide search; eying companies to call KC home
A popular grants competition that offers early stage tech companies the opportunity to win $60,000 in non-dilutive grants, downtown Kansas City office space, and access to scaling resources is back for 2025 — emphasizing startups with high-growth potential and equitable business practices. LaunchKC’s signature Liftoff grants competition opened applications Thursday, kicking off a nationwide search…
MOSourceLink adds startup founder as new ‘Network Convener’ to rally ESOs, entrepreneurs
A newly-created role is expected to help strengthen connections between entrepreneur support organizations across the state and promote the wealth of resources available to Missouri’s entrepreneurs. Adam Larson — founder of Decimal Projects, CEO of Catnip Budz Gourmet Catnip, and former program coordinator at Regnier Institute for Entrepreneurship and Innovation at UMKC — moves to…
Mental reps and truth bombs: How this AI ‘coach-in-your-pocket’ strength trains minds before life’s hardest workouts
Building mental resilience should feel as natural as going to the gym, said Craig Mason, noting his new venture flexes a “performance psychologist, coach in your pocket, 24/7.” The emphasis: training the mind before crises hit. “Myndset is really designed to be a mental strength training platform,” said Mason, founder of the Kansas City-based startup.…
MTC leader resigning, calls for a new voice to lead fight for Missouri entrepreneurship funding
A leadership change at the Missouri Technology Corporation comes as the state faces a crossroads with its approach to entrepreneurship support, officials said Tuesday, reacting to news of a high-profile resignation just three months after the public-private partnership lost key financial support from lawmakers and a new governor. “It’s time for MTC to be led…