Streets to tableside eats: Taco Tank gets off the ground, rolling into Crossroads food hall

November 6, 2021  |  Austin Barnes

Roman Raya, Taco Tank

Streetside tacos are a thing of the past for Kansas City-stuffed Taco Tank, but a brick-and-mortar expansion into Parlor’s Crossroads food hall means the potential of its authentic, Mexican street food is just hitting the grill, Roman Raya said. 

Taco Tank street tacos at Parlor

Taco Tank street tacos at Parlor

“We were sharing a kitchen before with four other food trucks as our commissary. It was very limited space, everybody was on top of each other,” recalled Raya, owner and chef, quick to note that while the experience was hectic, there was nothing quite like it or its collaborative potential.

The tradeoff of moving inside as winter approaches, however, is expected to be more than worth it, he said. 

“Here we’re able to really focus on ourselves and on our food. … Having our own kitchen, we’ve been able to do Taco Tuesday specials. We’re going to start having specials on Sundays. Those are the things I get really excited about.”

Opened in September at Parlor, Taco Tank is already drawing the eye of hungry customers who hadn’t previously been aware of its carnitas and fajitas bellas tacos and esquites (Mexican street corn) — or its status as one of Kansas City’s leading food vendors among the brewery and festival scene, added Madeline Buechter, managing partner. 

Click here to view Taco Tank’s full menu or to find out more about its origins. 

Built by Roman Raya’s own hands in 2017, Taco Tank’s food trailer has since been given to another rising vendor, Happy Tummy. 

“People really loved the tank and it’s kind of an attention grabber,” Raya said, revealing its plywood, rivet and aluminum sheeting construction inspired the Taco Tank name and the military feel of its branding. 

Raya originally planned to launch a trailer focused on tortas, before realizing the Mexican-style sandwich wasn’t as convenient for an on-the-go vendor. 

“I was like, ‘You know what, let’s do tacos. Let’s come up with some neat ideas for something different that people haven’t had before.’ Starting with the traditional ideas and then kind of morphing that into something more, I would say, modern and jazz it up a little bit.”

Current offerings on the Taco Tank menu include: carne asada, fajitas bellas, adobo chicken and carnitas tacos in addition to new menu items such as carne asada fries and standards like chips and salsa or chips and queso.

“When Roman [got us weekday partnerships with] breweries we really built a nice following of really sweet people,” she said, recalling such support was especially welcome in the early days of the COVID-19 pandemic. 

“Not only were they there every Friday, but they would bring their parents or bring their friends from out of town. We got a nice group of people that have supported us really hard for the last year — and we’re seeing them transition with us,” Buechter added.

“We’ve had customers that were our regulars at some of the breweries — that live 20 or 30 minutes out — come down to visit us [in the Crossroads], which is really cool.”

One of the most notable contributions to Taco Tank’s success: its focus on providing customer service in ways not often seen by street vendors, the duo said. 

“Because we were a trailer and we weren’t in a truck, we had a lot of on-ground foot traffic. We would run our food to our guests instead of [like most trucks do] yelling out a number,” Buechter said. 

“We had that personality [of personalizing our service] that a lot of food trucks don’t have.”

Madeline Buechter and Roman Raya, Taco Tank

Madeline Buechter and Roman Raya, Taco Tank

Such a commitment to interacting with customers remains within the new incarnation of Taco Tank, she continued, explaining that she and Raya have made the decision to hold ready-to-serve orders in the kitchen for pickup instead of placing them on the counter where a customer can pick them up without talking to anyone — a common practice within Parlor and its ordering system, which texts customers when their food is ready for pickup. 

“We made an intentional decision … so we can personally still hand you your food. It’s not as personable as we’re used to, but it’s what we have figured out we can do to still try to keep that connection with the guests,” Buechter explained. 

“Not only are we happy that you’re ordering our food, but we really want you to like it and we want you to see that.”

Further proof of its popularity, the opportunity to open a stall within Parlor came only a few months after Raya left a career in banking to pursue Taco Tank full time.

“I just want you to be proud of that,” Buechter told Raya as the pair reflected on their journey to grow the business and looked forward to opportunities on the menu before them. 

“We’re very thankful to [be in] this position and looking forward to using it to kind of catapult us,” Raya said, adding he’d like to see Taco Tank among Parlor’s lineup for as long as possible — but not ruling out the potential of opening a standalone store somewhere in the metro down the line. 

“We have a lot of ideas. … We just need to utilize this time to make sure that we put that in perspective.”

Click here to follow Taco Tank on Facebook, here to follow the restaurant on Instagram, here to connect with Raya or here to connect with Buechter.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        No sugarcoating it: Motherhood is tough; this breastfeeding, diaper tracking app uses tech to guide moms past stigmas

        By Tommy Felts | January 17, 2023

        Women’s health remains a taboo topic in American culture, said Vanessa Jupe, sharing why the mother-turned-tech founder is on a mission to provoke conversations and provide resources for women — starting with nursing infants. “Breastfeeding was not at all what I expected it to be. It was a very challenging, confusing time that showed me…

        K-State wants to bring 3,000 jobs, $3B to Kansas; here’s how a new urban-rural plan will help it reach all 105 counties

        By Tommy Felts | January 17, 2023

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. TOPEKA — Kansas State University…

        KC-built NFT startup merges with news outlet to ‘create clarity out of chaos’ in volatile industry

        By Tommy Felts | January 17, 2023

        It’s time for the NFT industry and digital economy to grow up, said Randy Wasinger, announcing the merger of CryptoSlam and Forkast.News — a move meant to help tame a “Wild West” ecosystem “full of promise, glory and painful outcomes for many” via on-chain data analytics and journalism. “[The NFT industry] shouldn’t lose its fearless…

        StratFit secures patent, flexes plans for explosive growth with platform built in Google Workspace

        By Tommy Felts | January 13, 2023

        StratFit founder Daniel McKee powered into 2023 with the launch of StratFit Digital MVP, advanced training design software for personal trainers and coaches.  Built in Google Workspace, StratFit Digital’s Strategy Design Drive integrates McKee’s “super-system” with advanced tools that make it easy to access and use.  “[With StratFit Digital], I have been working on separate…