Just funded: Sharks, crowd salute veteran-led tech newcomer with $32K in Pure Pitch Rally checks
October 19, 2021 | Channa Steinmetz and Tommy Felts
A fresh face to the startup stage, Zachary Oshinbanjo left Monday’s Pure Pitch Rally with the most-funded venture of the event — taking home more than a third of the day’s nearly $90,000 in cash prizes.
A U.S. Army veteran, Oshinbanjo pitched “land sharks” on Vetelligence — a tech platform that aims to create a more diverse hiring environment for employers using data and artificial intelligence to build relationships with the military community.
Vetelligence ultimately earned $29,000 from the sharks — investors at Pure Pitch Rally who each donate $1,000 to the pitcher of their choice — and an additional $3,000 as the winner of the People’s Choice Award presented by Lockton. Monday’s in-person gathering was Pure Pitch Rally’s sixth annual competition, which has become one of the startup community’s cornerstone events.
“The funds from Pure Pitch Rally will be a tremendous boost toward developing our minimum viable product and entering business relationships with many of Kansas City’s fine employers,” Oshinbanjo told Startland News. “I think that all the employers who have been seeking a means of employing veterans and coming up short are now aware that a solution is in the works.”
Vetelligence is a new Kansas City company, recently passing the ideation stage and entering the development stage, he said, noting the best piece of advice he heard after pitching: “Don’t let the technical component of the business slow you down from hitting this needed market swiftly.”
“We will be looking to begin building relationships, developing the platform and distinguishing ourselves from existing services,” Oshinbanjo said. “We plan to have a working MVP by spring of 2022 so that’s where our focus will be for the moment.”
In addition to Vetelligence, seven fellow Kansas City tech startups took the Pure Pitch Rally stage Monday, competing for up to $1 million in spot-cash funding and resources. All pitchers, for example, scored one year of office space at Plexpod, along with the checks awarded by sharks.
“You are the most important people in the city today,” said Karen Fenaroli, founder of Pure Pitch Rally, addressing the competitors before the pitches. “You are doing it. We are proud of you, and you are the chosen eight Pure Pitch Rally 2021 pitchers. … You passed our litmus test. … You practiced, practiced and practiced your pitches. You trusted us, and then you trusted each other. … And now we’re here today, as your impact investors, waiting for you. You are the most important part of Pure Pitch Rally.”
How much did the pitchers earn?
Azella, David Roberson: $10,000

David Roberson, Azella, Pure Pitch Rally
Azella is an automated platform built to simplify branding and the digital experience for independent financial advisors and their targeted customer base.
Crib Coaching/Bertelsen Education, Jill Bertelsen: $12,000

Jill Bertelsen, Crib Coaching/Bertelsen Education, Pure Pitch Rally
Crib Coaching uses artificial intelligence to gamify parental education. Each day, information coupled with a game builds parenting confidence.
MD MatchUp, Bob Waddell: $5,000

Bob Waddell, MD MatchUp, Pure Pitch Rally
MD MatchUp is a dating-app-like solution for patients and providers that works on any health network’s website or app, providing patients a curated list of compatible providers.
SeeInMe, Risa Stein: $10,000, plus Artisan Technology product development prize

Risa Stein, SeeInMe, Pure Pitch Rally
SeeInMe enables family members to share a personality profile for loved ones to ensure they receive truly person-centered care.
Tenfold Security, Jon Broek: $4,000

Jon Broek, Tenfold Security, Pure Pitch Rally
Tenfold Security addresses the growing cybersecurity personnel deficit and closes the knowledge gap by offering automated cloud security services and software.
Veeper, Jordan Williams: $4,000

Jordan Williams, Veeper, Pure Pitch Rally
Veeper is a Shopify app that tracks each customers’ shopping habits to apply the optimum discount that gets them to buy more.
Venboo, Juaquan Herron and Rodney McDuffie: $11,000

Juaquan Herron Rodney McDuffie, Venboo, Pure Pitch Rally
Venboo strives to help small businesses easily locate and book events that match their needs, in addition to tracking event-related expenses.
The startups’ selection to the 2021 Pure Pitch Rally opens the door to opportunities before, during and after the event, Fenaroli said previously. In addition to pitching and networking with local executives, community leaders and investors, founders also are invited to participate in four bootcamps that aim to help them build a firm foundation for their business.
The Pure Pitch Rally is supported by presenting sponsors the Ewing Marion Kauffman Foundation, BKD, Circle Sideways, Fenaroli & Associates, nbkc bank, Park University and Polsinelli. Other backers include Artisan Technology Group, EVB Designs, Lockton, Morningstar Communications, Plexpod and Worcester Investments.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Kansas City to become gigabit testbed with first-in-U.S. infrastructure
Since the arrival of Google Fiber in 2012, Kansas City has been buzzing with excitement about gigabit internet and how it can benefit citizens. Gigabit-fast speeds are convenient for individuals and businesses alike, but one question has remained unanswered: how does a community — especially one trying to build a smart city — take advantage…
Readers dub Kansas City’s top spots for coffee meetings
“Let’s grab coffee.” It’s a universal phrase in the world of business that can lead to friendship, a deal or even a new company. And with coffee serving as a global binding agent for businesspeople, Startland News wanted to figure out where Kansas Citians are most likely to convene to catch up. We surveyed more…
Report: Kansas City is the 8th-worst metro for entrepreneur diversity
It’s a dreary day for Kansas City in terms of successfully supporting a diverse entrepreneurial community. The City of Fountains is far below the national average — and the majority of the most-populated metros — when it comes to minority business ownership, according to the United States Census Bureau. The bureau on Thursday unveiled the…
KCMO reveals seven innovation partners and inaugural demo day
Mayor Sly James on Tuesday announced seven partners for the 2016 Innovation Partnership Program and the program’s new accelerator-like approach. Now in its second year, the IPP provides select startups with city data and infrastructure at no cost and the opportunity to develop, test and demonstrate innovative solutions for the city. For the first time, the…


















