KC company packages guilt-free plastic alternative with new fashion line by Grammy-winning Ciara
September 30, 2021 | Startland News Staff
A Kansas City company’s groundbreaking biodegradable packaging will help send shipping waste from a fashion icon’s new clothing line back to the earth, officials from Biolo announced Thursday.
LITA by Ciara — The House of LR&C’s new consciously created, ready to wear collection, inspired by Grammy award-winning singer Ciara — will include sustainable packaging for all its products, using Nodax PHA — a biopolymer developed by Biolo.
“PHA is made from plants, turns into feedstock for microorganisms, and leaves nothing behind. Simple as that,” said Will Preston, CEO of Biolo, which specializes in 100-percent biodegradable bags, films, and foodservice products, including straws with more to come.
An alternative to traditional petroleum-based plastics, Biolo’s PHA products are certified for biodegradation in soil and marine environments, as well as home and industrial composts. They perform similarly to traditional plastics, but provide a guilt-free experience that lets consumers enjoy their purchase and not worry about creating unwanted waste, the company said.
In fact, Biolo’s products turn into plant food in 160 days or less.
Click here to learn more about Biolo.
Headquartered in Kansas City with more than 10 local employees, every step of the Biolo manufacturing process happens at one of the company’s four facilities (located in Missouri, Ohio and California). Biolo is a product line under Columbia Packaging Group.
Biolo has been working in partnership with Georgia-based Danimer Scientific for several years to perfect the manufacturing techniques necessary to bring PHA — a natural source of fuel for bacteria, it breaks down quickly in any bioactive environment — to the public through the form of flexible packaging, ocean safe straws, and more. Although PHA has been used by bacteria for millions of years, LITA’s partnership with BIOLO marks the first time a North American company is exclusively using PHA packaging.
“While PHA is a product of evolution and has been naturally occurring for millions of years, it is only recently that we have perfected our process for producing the biopolymer at a commercial scale,” said Don Phillips, vice of business development at Danimer Scientific, describing the proprietary process behind Nodax PHA.
The relationship between Biolo and the fashion line was another natural pairing, the companies said.
The House of LR&C (standing for Love, Respect & Care) was created in 2020 not only to create fashion brands with sustainability in their DNA, but to redefine the way the fashion industry works, to make it inclusive, community-led, and, above all, to create large-scale positive change, according to a press release.
“It is exciting to see companies coming together to support creating positive impact,” said Therese Hayes, chief sustainability officer of The House LR&C. “This strategic partnership with Biolo reduces plastic waste and supports our goal to consider sustainability throughout our product’s life-cycle.”
Click here to explore the LITA by Ciara collection.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Bobby Burch: ‘The mountains are calling, and I must go’ — farewell and thank you
Editor’s Note: Startland News co-founder and editor-in-chief Bobby Burch will depart the storytelling organization at the end of July. Tommy Felts will assume leadership of Startland effective immediately. It was three-and-a-half years ago when Kansas City Startup Foundation CEO Adam Arredondo approached me with a “what if” scheme to start a publication focused on entrepreneurship.…
WATCH: No reason for ‘lone wolfing’ the startup grind, LaunchKC past winners say as application window narrows
Editor’s note: This article is sponsored by LaunchKC but was independently produced by Startland News. With a July 11 application deadline nearing, LaunchKC past winners emphasized the popular, high-profile grants contest is about much more than chasing a payday. “There’s the community piece. There’s the exposure piece. But once you win — or even once…
Accelerate Tech Learning targets the (urban) core of KC’s programmer shortage
Training would-be programmers from Kansas City’s urban core isn’t about getting rich, said Joshua Clark, co-founder of Accelerate Tech Learning. But unfortunately that means it can be tricky to get underestimated students the costly education to become a certified developer in the world of information technology, added Mauri Trent, Accelerate Tech’s executive vice president of…
With Hy-vee Arena, KC Star project, southward expansion, KC Crew plans to double its players
Where KC Crew plays, growth and development follow, said founder Luke Wade. The adult sports and event company filled Kansas City’s Parade Park every night before the Urban Youth Academy broke ground on East 17th Terrace, for example, Wade said. “So it’s kind of that economic development. The same thing happened with the riverfront when…





