Midtown ice cream shop for pups churns out treats, therapeutic ‘doggo date’ spot for pets, people

August 27, 2021  |  Austin Barnes

Sherri Corwin, Mixed Mutt Creamery

Bad days especially call for ice cream, Sherri Corwin said, recalling one of her favorite self-care rituals and the way it became her freshly creamed, Midtown-scooped startup — a venture that’s left tails across the metro wagging for waffle cones. 

Mixed Mutt Creamery

Mixed Mutt Creamery

“People really do love their pets,” said Corwin, who in February opened Mixed Mutt Creamery — an artisan ice cream shop and gathering place for dogs and their owners. The space is served up in honor of her family’s 12-year-old labrador mix, Starbuck, who died unexpectedly last year. 

“A favorite memory for us was going to have ice cream. We would have something, she would have something. It was just a great memory — and what I wanted to create [for other animal lovers.]”

Corwin, a former restaurant and coffee shop owner, almost immediately got to work creating Mixed Mutt after the loss of Starbuck; her way of healing and putting to use a skill for churning out canine confections she’d picked up while caring for the pup and her sibling, Branches. 

Mixed Mutt Creamery

Mixed Mutt Creamery

She quickly found a retail space at 1607 W 39th St. — the former home of a Scoby Masters Tea-Biotics taproom, which shuttered amid the COVID-19 pandemic.

From “cheddar apple cream” to “barking maple bacon,” the space now sees Corwin churn 10 flavors of handmade, artisan ice cream — each one lactose free and specifically formulated for dogs with one additional flavor on hand (or paw) for cats. 

Click here to shop the Mixed Mutt website or to order Corwin’s signature ice cream for delivery in the Kansas City-area. 

“We have a lot of great people treats too,” she added, noting the shop stocks Shatto Milk products, including ice cream sandwiches, along with those of St. Louis-based Clementine’s Naughty and Nice Creamery — the world’s first microcreamery, lauded by the likes of Oprah Winfrey and “Real Housewives” showrunner and St. Louis native Andy Cohen. 

“There’s only 12 [locations] in the country. Oprah calls it the sexiest ice cream alive,” Corwin said amused, noting the Tamara Keefe-founded creamery is among a long list of other woman-owned companies with which she’s proud to partner. 

The Mixed Mutt storefront features adoption events and a full retail shop that includes doggie date boxes, collars, bowls, toys and additional types of treats intended to pamper pets, their people, and giveback to groups such as Wayside Waifs, the organization that connected Corwin with Starbuck.

“I love supporting other smaller companies; that’s been really important to me,” Corwin said.

 

View this post on Instagram

 

A post shared by Mixed Mutt (@mixedmuttcreamery)

With collaboration a critical component to the Mixed Mutt machine, creating a space where pets can be pets remains Corwin’s first and most fulfilling priority, she added. 

“They bring so much joy and happiness and laughter and it just made such a difference in our house and our hearts. I thought, ‘Gosh, what can I do [for animals?] I want to do more,’” Corwin said, recalling she nearly opened a rescue operation before pursuing Mixed Mutt. 

Sherri Corwin, Mixed Mutt Creamery, at Bar K dog bar Aug. 26 for a Pets, Vets and Innovation event

Sherri Corwin, Mixed Mutt Creamery, at Bar K dog bar Aug. 26 for a Pets, Vets and Innovation event

Powered by Pawsitivity 

In July, Corwin launched Mixed Mutt’s latest flavor, Starbuck’s Sunshine — a blend of her dog-friendly vanilla ice cream, chamomile and calendula flowers — which sees 100 percent of its profits used to help rescue and shelter dogs across the city, Sherri Corwin explained. 

“We have been able to surprise Melissa’s Second Chance, Wayside Waifs, Great Plains SPCA and Humane Society of Greater Kansas City with ice cream for all the shelter dogs looking for their furever homes,” she said. 

“We are excited to continue spreading the joy to more of the shelter [and] rescue dogs. We have several surprise visits planned in the near future.”

Time, however, is limited, Corwin said. And it is best spent pursuing activities where passion finds itself easily unleashed. 

“My dad passed away less than a month after [Starbuck]. Everyone had a rough year last year. A lot of people are still having a super rough time — but between [Starbuck] and my dad, I learned life’s too short to not follow your passion and your dreams,” she said. 

“I know it’s only been six months, but [this business] feels right. Seeing the people, seeing the dogs get rescued … it feels completely right.”

And such a feeling is especially relevant on the most difficult days for pet owners, Corwin said, noting Mixed Mutt has found itself at the center of a growing list of stories that parallel that of its founding. 

“A dog parent [recently] came in who had [received] a bad diagnosis at the vet,” she recalled, highlighting three similar occasions in the six months since Mixed Mutt opened. 

“Whatever time she had left with her doggo, [she came in to spoil it]. I’m so excited that this was the place they came and it was just a really moving moment for me — especially just having gone through this,” Corwin continued, quick to acknowledge sadness doesn’t last forever — but moments topped with joy can be lasting.

“To think I have created somewhere [people] can come together for one last doggo date … I am truly honored that I have a space for them to create that last memory,” she said. 

“I just know this is what I’m supposed to do.”

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        GEW most popular

        On the agenda: What are GEW’s 10 most popular events so far? Practical workshops

        By Tommy Felts | November 8, 2018

        With more than 170 events planned, organizers of Global Entrepreneurship Week already are seeing registration trends from those building their weeklong agendas at GEWKC.org Topping the most popular are GEW’s kickoff breakfast — set to explore the future in terms of emerging Latino markets, transportation and the Hyperloop, and sports technology — and Marquita Miller’s…

        Felicia and Derek Hatcher, BlackTech Week

        BlackTech Week curating GEW conversation between founders with ‘true experiences’

        By Tommy Felts | November 8, 2018

        Bringing BlackTech Week to Kansas City for a day — and debuting the event series during Global Entrepreneurship Week — seemed like a natural fit, said Denayja Reese. The Miami-based festival draws together black entrepreneur leaders who already are championing the startup hustle of their communities, she said. Powered by Code Fever, which was founded…

        Kevin Williams and Brittany Williams, WISE Power

        Saudi Arabian investment pushing KC’s WISE Power into Nigeria, Japan, Middle East markets

        By Tommy Felts | November 7, 2018

        The multimillion-dollar investment from a Saudi Arabian accelerator and capital firm is pushing WISE Power from the West Bottoms to global growth, said Kevin Williams. “The injection will allow us to expand quickly to get this technology out to the world, which was what our original intent was with WISE Power,” said Williams, founder of…

        Kyle Smith, Determination, Incorporated, Rise Up Get Started

        Fund Me, KC: ‘Rise Up, Get Started’ competitions give spotlight to formerly incarcerated entrepreneurs

        By Tommy Felts | November 7, 2018

        Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like startup community leader founder Kyle J. Smith’s Rise Up, Get Started campaign— to share their crowdfunding stories to gain a little help from their supporters. Who are you? I am Kyle J Smith, founder of…