Midtown ice cream shop for pups churns out treats, therapeutic ‘doggo date’ spot for pets, people
August 27, 2021 | Austin Barnes
Bad days especially call for ice cream, Sherri Corwin said, recalling one of her favorite self-care rituals and the way it became her freshly creamed, Midtown-scooped startup — a venture that’s left tails across the metro wagging for waffle cones.
“People really do love their pets,” said Corwin, who in February opened Mixed Mutt Creamery — an artisan ice cream shop and gathering place for dogs and their owners. The space is served up in honor of her family’s 12-year-old labrador mix, Starbuck, who died unexpectedly last year.
“A favorite memory for us was going to have ice cream. We would have something, she would have something. It was just a great memory — and what I wanted to create [for other animal lovers.]”
Corwin, a former restaurant and coffee shop owner, almost immediately got to work creating Mixed Mutt after the loss of Starbuck; her way of healing and putting to use a skill for churning out canine confections she’d picked up while caring for the pup and her sibling, Branches.
She quickly found a retail space at 1607 W 39th St. — the former home of a Scoby Masters Tea-Biotics taproom, which shuttered amid the COVID-19 pandemic.
From “cheddar apple cream” to “barking maple bacon,” the space now sees Corwin churn 10 flavors of handmade, artisan ice cream — each one lactose free and specifically formulated for dogs with one additional flavor on hand (or paw) for cats.
Click here to shop the Mixed Mutt website or to order Corwin’s signature ice cream for delivery in the Kansas City-area.
“We have a lot of great people treats too,” she added, noting the shop stocks Shatto Milk products, including ice cream sandwiches, along with those of St. Louis-based Clementine’s Naughty and Nice Creamery — the world’s first microcreamery, lauded by the likes of Oprah Winfrey and “Real Housewives” showrunner and St. Louis native Andy Cohen.
“There’s only 12 [locations] in the country. Oprah calls it the sexiest ice cream alive,” Corwin said amused, noting the Tamara Keefe-founded creamery is among a long list of other woman-owned companies with which she’s proud to partner.
The Mixed Mutt storefront features adoption events and a full retail shop that includes doggie date boxes, collars, bowls, toys and additional types of treats intended to pamper pets, their people, and giveback to groups such as Wayside Waifs, the organization that connected Corwin with Starbuck.
“I love supporting other smaller companies; that’s been really important to me,” Corwin said.
View this post on Instagram
With collaboration a critical component to the Mixed Mutt machine, creating a space where pets can be pets remains Corwin’s first and most fulfilling priority, she added.
“They bring so much joy and happiness and laughter and it just made such a difference in our house and our hearts. I thought, ‘Gosh, what can I do [for animals?] I want to do more,’” Corwin said, recalling she nearly opened a rescue operation before pursuing Mixed Mutt.
Powered by Pawsitivity
In July, Corwin launched Mixed Mutt’s latest flavor, Starbuck’s Sunshine — a blend of her dog-friendly vanilla ice cream, chamomile and calendula flowers — which sees 100 percent of its profits used to help rescue and shelter dogs across the city, Sherri Corwin explained.
“We have been able to surprise Melissa’s Second Chance, Wayside Waifs, Great Plains SPCA and Humane Society of Greater Kansas City with ice cream for all the shelter dogs looking for their furever homes,” she said.
“We are excited to continue spreading the joy to more of the shelter [and] rescue dogs. We have several surprise visits planned in the near future.”
Time, however, is limited, Corwin said. And it is best spent pursuing activities where passion finds itself easily unleashed.
“My dad passed away less than a month after [Starbuck]. Everyone had a rough year last year. A lot of people are still having a super rough time — but between [Starbuck] and my dad, I learned life’s too short to not follow your passion and your dreams,” she said.
“I know it’s only been six months, but [this business] feels right. Seeing the people, seeing the dogs get rescued … it feels completely right.”
And such a feeling is especially relevant on the most difficult days for pet owners, Corwin said, noting Mixed Mutt has found itself at the center of a growing list of stories that parallel that of its founding.
“A dog parent [recently] came in who had [received] a bad diagnosis at the vet,” she recalled, highlighting three similar occasions in the six months since Mixed Mutt opened.
“Whatever time she had left with her doggo, [she came in to spoil it]. I’m so excited that this was the place they came and it was just a really moving moment for me — especially just having gone through this,” Corwin continued, quick to acknowledge sadness doesn’t last forever — but moments topped with joy can be lasting.
“To think I have created somewhere [people] can come together for one last doggo date … I am truly honored that I have a space for them to create that last memory,” she said.
“I just know this is what I’m supposed to do.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2021 Startups to Watch
stats here
Related Posts on Startland News
Kauffman launching Capital Access Lab investment pipeline for underserved entrepreneurs
Every new business should have a fighting chance at success — regardless of the entrepreneur’s background, said Victor Hwang, announcing a new Capital Access Lab to address opportunity gaps in Kansas City and across the U.S. “It is up to us to collectively break down systematic barriers to entry that adversely impact people of color,…
Hunting unicorns: C2FO spotlighted as startup likely to reach $1B valuation
Leawood-based C2FO is among the nation’s highest-momentum startups, according to CB Insights and The New York Times, which teamed up to name 50 “future unicorns.” The U.S. companies on the list — which analysts involved predict will eventually be valued at $1 billion or more — largely are based on the coasts. Twenty-two are in…
Thou Mayest sprouts fresh coffee concept in the suburbs; new Crossroads flagship percolating
Coffee needn’t be melancholy or monochromatic, said Thou Mayest founder Bo Nelson, bathed in warm sunlight at Cafe Equinox. “We have to wake people up,” said Nelson. “We’re trying to celebrate the diversity of life — humanity, plants, music, art — so many collisions. It’s not a distraction. It’s not a means to an end.…
Atonix Digital using predictive analytics to tackle Black & Veatch first, then the world
Black & Veatch offshoot Atonix Digital is re-engineering the future of its parent company’s customer base, said Paul McRoberts. Developed to offer software solutions to customers from Black & Veatch’s existing market sectors — power, water, and telecommunications — Atonix has the opportunity to move beyond its specific corporate origins to service other industries, said…





















