J. Rieger plans to relight ‘Electric Park’ in the East Bottoms, sling boozy snow-cones, cocktail floats

July 27, 2021  |  Startland News Staff

J. Rieger & Co. Electric Park rendering, GastingerWalker&

A new 11,000-square-foot outdoor space is set to open this fall at J. Rieger & Co., the historic East Bottoms-based distillery, with an homage to one of Kansas City’s brightest but nearly forgotten eras.

Boozy snow-cones J. Rieger Electric Park

Boozy snow-cones, J. Rieger & Co.’s Electric Park

The Electric Park Garden Bar — featuring a completely open-air patio bar and an adjoining atrium that will serve as an indoor and outdoor extension of the distillery’s tasting room — takes its name from a long-shuttered amusement park that once lit up the neighborhood.

Also on the playful menu: frozen cocktails, boozy snow-cones, draft cocktails, and cocktail floats.

“We really wanted to create a fun, energetic, and large outdoor gathering space that has the same level of excellence in food, beverage, and design that our guests have enjoyed in our indoor spaces since 2019,” said Andy Rieger, co-founder and president at J. Rieger & Co.

J. Rieger & Co. was originally founded in 1887 in Kansas City’s West Bottoms Livestock Exchange district. The distillery produced over 100 alcoholic products on a national basis, including the iconic Monogram Whiskey, but it was forced to close in 1919 with the advent of Prohibition.

In 2014, 95 years after Prohibition, the brand was relaunched by business partners Ryan Maybee, co-founder of The Rieger and Manifesto, and Andy Rieger, the great-great-great-grandson of Jacob Rieger. The East Bottoms distillery opened in 2019.

The histories of the distillery and Electric Park, which stood in the East Bottoms from 1899 to 1906 overlap, Rieger noted. Electric Park was owned and operated by the Heim brothers, who also launched the Heim Brewery in Kansas City, and bottled their beer in what is today the J. Rieger & Co. distillery building. A beer garden in the amusement park is said to have piped beer directly from the Heim Brewery.

A later incarnation of Electric Park also is rumored to have inspired a young Walt Disney, who arrived in Kansas City in 1911 as a child and later built one of the world’s most recognizable and visited amusement attractions.

“It was surrounded by a train, it had a beautiful fountain, this bandshell where John Phillip Sousa and his band played for the entire summer — so you know this place was a big deal,” said Dan Viets, a Kansas City attorney and Disney historian, describing Electric Park late last year during a Thank You Walt Disney event. “Electric Park was a spectacular place and a big influence on Walt’s idea of what an amusement park could be.”

The park also left an imprint on St. Joseph-born, legendary newscaster Walter Cronkite, who witnessed the latter-day park’s demise by fire in 1925.

“Electric Park Garden Bar was always a part of our original plan for the distillery campus,” said Rieger, referencing the years-long process from the property’s 2017 acquisition to the distillery destination’s opening in July 2019 and the ongoing rollout of attractions and spaces within the East Bottoms site.

The open-air patio bar will have its own free-standing bar with a cocktail menu that is unique to the patio space using recognizable flavors, various classic cocktail styles, and nostalgic theme park and soda parlor references, according to the distillery.

Guests also can expect the space to have its own food trailer that compliments the fun and casual vibe of the Electric Park Garden Bar with a range of unique but approachable offerings from J. Rieger & Co. Executive Chef Jordan Hayes.

J. Rieger & Co. Electric Park rendering, GastingerWalker&

J. Rieger & Co. Electric Park rendering, GastingerWalker&

The space  — outfitted with turf, professional landscaping, and mature trees to create a park-like atmosphere, with reclaimed brick pavers that were once the road that ran through the property — is expected to be open seasonally April through November and will be on-leash dog-friendly.

Announcing plans for the Electric Park Garden Bar comes after months of pandemic pivots and pauses.

“The construction on the patio was delayed by about a year because of COVID,” said Lucy Rieger, brand director at J. Rieger & Co. “We were originally planning to start construction in the spring of 2020, but delays in permitting because those offices were closed and backed up in addition to supply chain issues caused us to push a year.”

Ultimately, work on the Electric Park Garden Bar began in April 2021 with a target opening set for September, she said, noting the project won’t debut to the public until all portions of the bar are complete.

“There is a major appetite for outdoor space because of the pandemic, so we are fortunate we are building the right thing at the right time,” she added.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        Area gamemaker Shoutz partners with Pitbull for mobile arcade

        By Tommy Felts | May 31, 2016

        Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull. Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers…

        Regional Roundup

        Regional Roundup: Chicago’s megamall turned innovation hub

        By Tommy Felts | May 31, 2016

        In this week’s roundup of watercooler talk from the region’s startup hubs, we have the dish on Chicago’s booming startup density, Uber and Lyft’s Austin tantrum, and Denver’s No. 3 rank for digital economy readiness. Check out more in this series here.   ChicagoInno: How the Merchandise Mart became the epicenter of Chicago tech How…

        Futuristic transportation vision for Kansas City includes self-driving buses

        By Tommy Felts | May 27, 2016

        Kansas City hopes a pioneering vision for public transportation will help it emerge as the top contender for a $50 million award. Kansas City is one of seven finalists for the “Beyond Traffic Smart City Challenge,” which will dish $50 million to a mid-sized city dealing with rapidly-changing transportation needs. With stiff competition from tech…

        Events Preview: Startup Waffles, NKC Showcase

        By Tommy Felts | May 26, 2016

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Startup Waffles When: May 27 @ 8:00 am – 10:00 am Where: Think Big Coworking Are you a founder, hacker or investor…