Why Blue Springs, KC are so hungry for Whataburger: You have the brand; We have the people
June 26, 2021 | Tommy Felts
When Whataburger arrives later this year in Kansas City, the popular Texas-based restaurant chain is expected to bring more than its spicy ketchup and an iconic burger that takes two hands to hold.
Scott Phillips, Whataburger
Company and city officials on Thursday emphasized a local hunger for both the 70-year-old brand and the 700 jobs it plans to add across its first four metro locations — notably in Blue Springs where a crowd gathered this week to get their first taste of Whataburger at a groundbreaking event.
“Our leadership teams are in place; 90-plus percent of them are from the market, and the other couple people can’t wait to get here,” Scott Phillips, regional director of operations for Whataburger, told Startland News. “When word got out that a new Whataburger was coming, there was a lot of excitement and we were able to hire a lot of great people.”
Blue Springs was one of the first Kansas City locations to be identified for Whataburger’s debut expansion into Kansas and Missouri, company officials said, noting the decision to enter the market was driven by fans’ appetites and strategic alignment with Kansas City’s “hometown” feel.
“We had been eyeing the Kansas City area for several years before announcing our arrival,” Phillips said. “It’s a vibrant, family-friendly community with a rich culture, and we’ve been investing time in getting to know the city, its leaders and people, and how Whataburger can be a resource to the community.”
Whataburger groundbreaking in Blue Springs
Carson Ross, Blue Springs mayor, took the first bite of Whataburger’s potential Thursday at the groundbreaking event.
“They could see our city is on the move and on the right track,” Ross told the crowd, gesturing toward heavy traffic zooming past the future Whataburger site — a former Winstead’s restaurant set for demolition — along I-70. “They have the brand; we have the location.”
Whataburger has confirmed four Kansas City-area locations set to open later this year: Blue Springs, Overland Park, Lee’s Summit and Independence. The company refrained from sharing its 2022 expansion plans, which are expected to include a second Overland Park location, according to media reports.
Click here to read more about Whataburger’s debut locations.
The new-build restaurants — all corporate locations (though Whataburger also operates franchise stores) — are expected to stay true to Whataburger’s unique orange-and-white stripe style, but with an updated modern aesthetic, Phillips said.
“The Whataburger restaurants will feature a new look we’ve been rolling out to better serve our guests, increase our capacity, reduce our environmental footprint and continue to deliver the high-quality food and friendly customer service our customers expect and will learn to expect from us,” he said.
Headquartered in San Antonio, the company has more than 850 locations across 10 states — Arizona, Arkansas, Alabama, Florida, Georgia, Louisiana, Mississippi, New Mexico, Oklahoma and Texas — and about 50,000 employees or “Family Members” company-wide that serve more than 60 million guests annually.
Its restaurants are known for being open 24 hours a day, 365 days a year.
Whataburger and Blue Springs Chamber of Commerce officials
Phillips acknowledged industry-wide challenges related to hiring, but said Whataburger’s efforts to partner with local cities, civic organizations and entities like Metropolitan Community College-Penn Valley Campus and the Kansas City Mavericks — along with a robust career training program — keep the talent pipeline flowing to the restaurant (and jobs that can hit the six figures).
“Employees are automatically placed into our Restaurant Career Development Program, putting them on the path to growth from Day 1,” he said. “… Even without restaurant experience, leaders can succeed at Whataburger with the right attitude and leadership ability.”
Click here to learn more about Whataburger employment opportunities.
Excitement for the legacy brand stems from a number of factors, Phillips said: Whataburger’s customizable, made-to-order burgers; its fan-favorite Fancy Ketchup (beloved by Chiefs quarterback Patrick Mahomes); and pop culture ties to such TV shows as “King of the Hill” and “Friday Night Lights.”
But the real hero of the story is Harmon Dobson, the “adventurous and determined entrepreneur” who founded the world’s first Whataburger Aug. 8, 1950, in Corpus Christi, Texas, he said.
“Whataburger really is the example of what one man with a vision can accomplish; taking a dream and being able to put it into his first building in Corpus Christi is really why we’re here today in Blue Springs,” Phillips said. “It’s because of his entrepreneurial spirit.”
2021 Startups to Watch
stats here
Related Posts on Startland News
Mom’s ‘modern throwback’ dress collection celebrates girlhood, innocence of times past
Inspired by her five daughters, Joelle Smith created a dress line and online boutique she hopes captures the innocence, beauty, and whimsical spirit of young girls — even though hers are now grown. “When they were little girls, I loved watching them put on a dress and just light up and then twirl and play…
Midwest-made crossover artist charts solo success that eluded him when he was young
Sebastian James assumed until recently that his music career had already peaked, the hometown hit-maker shared. In 2011, the 18-year-old Riverside native and Park Hill South graduate started touring the country as the drummer for the Nigel Dupree Band, opening for bands like Korn and Stone Temple Pilots. But this year, at 30, he launched…
Early childhood isn’t a money maker, but can be a money breaker: ECJC initiative links lack of child care to business’ bottom lines
Access to safe and affordable child care is an issue that should concern everyone, Judy Bumpus acknowledged. Research indicates the current capacity to provide child care within the Kansas City metro is only 45 percent, according to the director of client services for the Kansas City Women’s Business Center, with 80,000 children still needing childcare…
KC Black Owned’s fall summit returns this weekend with corporate backing, tools for Black entrepreneurs
A summit planned for Saturday at the Kansas City Convention Center aims to inspire Black business owners and equip them with the resources, strategies, and connections needed to thrive in today’s competitive marketplace. The Global Strategies Summit for Market Innovators — organized by KC Black Owned — is deeply rooted in its founder’s drive to…