Sneak peek: Foxtrot Studio rebrands, reopening in KCK with more space and a caffeinated twist
June 24, 2021 | Channa Steinmetz
With the COVID-19 pandemic affecting in-person retailers across the globe, Jordan Fox found himself compelled to take a step back and return to the roots of his passion — creating quality products by hand, he shared.
“Foxtrot has always been very experience-driven. The feeling you have when you come into the space, coupled with the workshop where things are made right in front of you, is something missing from the online shop,” said the founder of Foxtrot Studio — a design and retail shop known for its simple, high-quality leatherworks.
Foxtrot Studio, launched in 2015 and previously known as Foxtrot Supply, has relocated to Rosedale in Kansas City, Kansas, with an official opening set for mid-July. The move comes after a roller-coaster year in 2020 — with the shop temporarily closing, limiting store hours, then permanently closing its Crossroads Arts District location and Fox’s co-founder Ryan Hetu stepping away from the business, Fox recounted.
“Through those changes, I decided to focus more on making things by hand again, which is how I started the brand and how the term ‘studio’ came about [in the rebranding],” he explained.
Click here to read more about the founding of Foxtrot.
Fox said goodbye to Foxtrot’s original location in October 2020 and started looking for a space that would support a blend of retail offerings, a workshop and other experiential ventures, he noted.
“Part of the inspiration for continuing down this path of experience-driven ideas is because when you have a very intimate space, people open up in a way that you don’t see in other spaces,” said Fox, who also runs High & Dry Cactus Co. out of the back of his home in Rosedale with his wife, Emily. “We just really want to dive into this idea of letting people into our lives and educating them on the things we’re making.”
Soon after Foxtrot’s close in the Crossroads, Fox came upon an open space not too far from home (quite literally — with the building’s location less than a block from Fox’s house, he shared).
“When we first came across the space [in Rosedale], it was quite a bit of square footage, and I knew I didn’t need that much,” Fox said. “But, then I remembered how I had always thought a cafe would be the perfect complement to our workshop.”
Meta Coffee Roasting Co.
Zach Tarhini launched Meta Coffee Roasting Co. around the same time as Foxtrot in 2015. Meta Coffee’s emphasis on organic and sustainably-grown coffee aligned with the values of Foxtrot Studio, making the partnership feel very natural, the duo said.
“I’m really excited to be in the part of town we’re in,” said Tarhini, noting the Foxtrot space will showcase Meta Coffee’s first physical location. “That specific neighborhood doesn’t have a lot to offer coffee-wise right now, and [Meta Coffee] can bring in some really robust and flavorful roasts. … The whole idea of Meta is to highlight the flavor of the coffee while keeping it very simple.”
Click here to check out Meta Coffee Roasting Co.
The community was invited to a June 19 shop preview at Foxtrot Studio to grab any last-minute gifts for Father’s Day, as well as experience the creative process behind both Fox’s leatherwork and Tarhini’s coffee.
“It was really cool to see people in the space, enjoying a cup of coffee or checking out Jordan’s products,” Tarhini said. “We wanted this to be a space where people gather, so watching it become what we intended — even just for that little snapshot of a day — was really gratifying.”
“At the preview, we offered belts that we would customize right in front of you; and it’s a pretty symbiotic thing to have coffee prepared right in front of you,” Fox added. “So having Zach be in that space with us is such a blessing.”
Community-centered focus
Along with the cafe and the workshop, Fox is intending on bringing other service-oriented concepts into the space, he teased.
“The shop preview was to give an idea of what we have ahead, but we still have quite a bit more that we want to work into the building itself,” Fox said. “I really want the building to be a central, community hub for Rosedale.”
Possibilities are not limited to the inside of the Foxtrot Studio building, Fox said, noting the prominent cycling community in his neighborhood.
“A cool thing about Southwest Boulevard is the cycling lanes,” he noted. “I am a cyclist myself, and we really want to cater to the cycling community by offering a walk-up window to the cafe. There’s outdoor seating, and we will eventually add bike stands to promote that community-feel, even outside of the shop.”
Throughout 2020 and his journey through the pandemic, Fox has learned the importance of patience and not sacrificing one’s true passion, he shared.
“I could have tried to scrounge something up really quickly, but the best things take time,” Fox said. “It’s necessary to feel the highs and lows that come with that.”
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
TechMap Kansas reveals open tech jobs, potential for startups to reshape employment trends
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…
Newly launched Dare to Venture competition set to award $30K in micro-grants
Participants in a series of select entrepreneurship courses this winter will be eligible to win a total of $30,000 in micro-grant awards thanks to the Urban Business Growth Initiative. Funded by the City of Kansas City, Missouri, and administered by the UMKC Innovation Center, the new Dare to Venture Micro-Grant Competition is expected to feature…
Female coaches face tighter scrutiny, former D1 coach says; docUssist protects careers on the court
A new partnership between Overland Park-based docUssist and an “army of female coaches” will help the sports tech startup in its mission to protect the careers and reputations of women on basketball courts across the globe, said Marsha Frese. “Female coaches are one of the most targeted groups with respect to Title IX violations and…
PayIt rings in new year with expanded executive team, repeat GovTech 100 honors
GovTech leader PayIt continues its rapid growth after a massive 2019 funding year, thanks to the hiring of another key C-suite executive — a 20-year veteran in enterprise software sales and leadership. The move puts Neil Graham in the role of PayIt’s first chief revenue officer, and brings the executive team of the industry award-winning…










