Max Kaniger, Kanbe’s Markets named ‘changemaker’ by Triscuit, earning $50K grant
June 8, 2021 | Tommy Felts
A Kansas City nonprofit leader is among the inaugural “changemakers” selected for a $50,000 grant as part of Triscuit’s $1 million commitment to its Missing Ingredients Project.
Maxfield Kaniger, CEO and founder of Kanbe’s Markets, was announced for the honor Tuesday with funds expected to support Kanbe’s unique and innovative community-based micro market program, which has a meaningful impact on food insecurity in food deserts, according to Triscuit, the more-than-100-year-old cracker maker.
Click here to learn more about Kanbe’s mission.
With the $50,000 grant, Kaniger and his team are expected to develop a playbook that other cities across the country can implement to bring the nonprofit’s approach to their neighborhoods.
“While Kanbe’s puts its playbook together, the mission’s work is being done here in Kansas City,” said Kaniger. “As awareness of this work grows, it will only add to the impact and investment we have built here, so our community can lead by example and become the first city (of many) to eliminate food deserts with this model.”
Kanbe’s Market announced a $200,000 grant from Bank of America in November.
Click here to read about the nonprofit’s recent expansion news.
Tuesday’s announcement from Triscuit is an example of how support and consistent help from Kansas City’s community has been able to gain attention on a national stage, he added.
Changemakers are selected based on their passion for lessening food insecurity and developing inventive, impactful ways to improve food access in their own communities and the difference they are making to reduce the problem, according to Triscuit.
Implementing new ideas and programs that match the changemakers description? Click here to apply for the $50,000 grants. Applications are open through July 10.
“Triscuit has been providing whole-grain nourishment as part of a balanced diet to families for generations and we believe that everyone deserves access to affordable, fresh food,” said Becky Duke, associate director at Mondelēz International, the maker of Triscuit. “Through The Missing Ingredients Project, we are extremely proud to support changemakers in food deserts across the U.S. who are working every day to help ensure people can access fresh fruits and vegetables for themselves and their families.”
Click here to learn more about The Missing Ingredients Project.
Advocacy and recognition are also extremely important locally as Kanbe’s Markets continues to introduce itself to the Kansas City community, Kaniger said.
“While this grant is extremely helpful in our efforts to share Kanbe’s model on a larger scale, we are still working each and every day to eliminate food deserts in Kansas City,” he said. “Just $12 can provide one resident with fresh and affordable fruits and vegetables every day this year.”
Click here to make a donation to Kanbe’s Markets.
The other changemaker announced Tuesday was Asha Walker, CEO & Founder of Health in the Hood in South Florida — home to 326 food desert neighborhoods, where thousands of residents have trouble accessing fresh, affordable food.
With the $50,000 grant from Triscuit, Asha will launch a new “garden to grocer” model that will employ local residents to harvest fresh fruits and vegetables from Health in the Hood’s nine community gardens to sell at five local grocers in food desert neighborhoods.
Click here to explore more about Health in the Hood.

2021 Startups to Watch
stats here
Related Posts on Startland News
Veteran entrepreneur finds security in pizza, opening new Rosati’s in south Overland Park
Bob Ring sold his homegrown company of 25 years — then got a job delivering pizzas. All part of the recipe for the longtime Kansas City businessman who — despite his decades of experience — initially found banks hesitant to lend to him during the pandemic as he worked to open his own pizzeria in…
Camel Culture tastes like home: How a Missouri dairy’s milk fills a void when everything else seems foreign
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. MILLER,…
Fund Me, KC: Her startup has outgrown its puppy phase; now’s your chance to feed its potential
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Jonaie Johnson’s effort to publicly launch the highly-anticipated PlayTach smart dog crate attachment by Interplay — to share their…
KC startup earns $100K from Google initiative, funding its ‘food as medicine’ tech solution for chronic illnesses, healthy food inequity
Kansas City-based startup Free From Market will receive $100,000 in non-dilutive funding from Google as part of the tech giant’s initiative to support Black-led startups. Free From Market is a digital health platform that unites the key components needed for people with chronic conditions to make lasting dietary changes: personalized food selection, nutritional education and…


