Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
VideoFizz adapts greeting card app for real estate listings, closes $500K deal
Don’t miss your customers’ cues, said Laura Steward, founder of VideoFizz. Though the Kansas City-based startup originally developed its mobile app as a tool to help individuals create video compilations of their personal photos and videos, Steward and her team noticed a growing number of real estate agents using the technology to stitch together video…
Smart KCMO takes holistic approach to digital-physical infrastructure, city manager says
Kansas City’s downtown streetcar project showcases the KC smart community’s ability to tackle multiple infrastructure projects at once, said Troy Schulte, city manager. But it isn’t the only example, he told Chelsea Collier, founder of Digi.City, Friday during a Smart Metro Summit at Plexpod Westport Commons. The event was coordinated by Digi.City, the Enterprise Center…
With big KC hiring plans, Aussie-born SafetyCulture prioritizes community engagement
Though SafetyCulture is headquartered 9,000 miles away, its new North American hub in Kansas City is being intentional about driving positive local change — particularly in education, said Ross Reed. “We really want to get into the community to make an impact,” said Reed, SafetyCulture’s North American president. “We’re going to continue to get out…
Catapult International co-founder launches Swivel Software from Lenexa HQ
Online shoppers can track orders the moment they’re placed, shipped and delivered. That kind of visibility along the supply chain — from a product’s beginnings in a factory to its final destination on the shelf — is vital for freight forwarders and importers to be efficient in the international shipping industry, Matt Motsick said. For…



