Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Target deals new verse to KC-born Mixtape card game; players could pick founder’s next tune
Mixtape allows players of the KC-made card game to “hide behind the song,” connecting without fear of vulnerability, said creator Joel Johnson. That appeal recently helped push the cross-generational, multi-genre product onto Target shelves across the country. Players draw cards with such scenario questions as, “What song or band changed the way you think about…
KCultivator Q&A: Jeff Shackelford loves livable KC, dreams of mopeds, relaxation in Hawaii
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. Untapped potential and a community support system unmatched by most metropolitan cities amplify Jeff Shackelford’s ambition and maximize his…
MADI Apparel founder: ‘It’s not just underwear, it’s dignity’
Hayley Besheer relocated her apparel company’s headquarters from Florida to Kansas City after discovering a vibrant entrepreneurial ecosystem and curious customer base, the founder of MADI Apparel said. “Here [in KC] it feels more like [customers can] come into our space and can learn about the mission and [in Florida] everything was sold on online,”…



