Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
UMKC awards students $75K in prizes at Regnier Venture Creation Challenge
Student startups are growing rapidly on the University of Missouri-Kansas City campus, said Bryan Boots. Such acceleration has been further propelled thanks to the recent distribution of $75,000 in prize money, awarded to a series of winners of the Regnier Venture Creation Challenge Competition May 2-3, split across events at the Ewing Marion Kauffman Foundation…
Techstars KC on hiatus as Lesa Mitchell takes new role with Indianapolis accelerator
Techstars Kansas City is expected to “hit pause” on programming and is not returning for a 2019 cohort, said David Brown, noting the exact timing of the next program is still undecided. “Our full intention is to continue in Kansas City,” said Brown, founder and co-CEO of the national accelerator network. “We love Kansas City…
KC’s Zego acquired by San Diego firm; CEO’s smart home tech innovation to continue
Two years after leaving the successful energy company he founded for the quick pace of startup life, Adam Blake is again making a big exit. His smart home technology firm, Zego, has been acquired by a San Diego-based leader in the property management industry, the startup announced Tuesday. Terms of the deal with PayLease were…
Fund Me, KC: ‘Scarlet Knight’ returns to inner city streets with a moral dilemma about abuse of power
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Juaquan Allen with his Scarlet Knight campaign — to share their crowdfunding stories to gain a little help from their supporters. Who are you? My name is Juaquan “Jay” Allen. I’m a…



