Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC-backed insurtech accelerator hopes to claim new cohort by Aug. 22
Brush Creek Partners and LaunchKC are again eyeing startups ready to accelerate their go-to-market plans, the partners announced Tuesday. The application period for the LaunchKC-backed bcp tech InsurTech accelerator has officially opened, Nathan Kurtz, COO of Brush Creek Partners (bcp), said in a release, marking the program’s second run. “When you have an insurtech product…
Tech company at the vanguard of KC startup boom exits to West Coast competitor
One of Kansas City’s earliest startups to watch of the past decade has been acquired by an Oregon-based competitor. RFPIO announced the purchase of RFP360, a Leawood-based software-as-a-service startup, Tuesday morning. A dollar amount for the deal was not disclosed. “Through this acquisition, I’m extremely excited about the future as we work together to drive…
Let’s Talk Black Business: You don’t need to be ‘the next Lebron’ — just succeed where others fell short
Editor’s note: The following story — spotlighting an Aug. 25 virtual event about challenges facing Black business owners — is sponsored by Let’s Talk Black Business and SCORE Community Strategic Alliance. Black entrepreneurship isn’t a one-size-fits-all experience, said Dom Green. “It is not cookie cutter, and it is so important to showcase the differences of the…
WyCo Vintage — boasting world’s largest collection of vintage tees — opens second sister-shop on Broadway
Patrick Klima likely does more laundry than anyone else in Kansas City, he said, half-joking. “The WyCo Vintage inventory is constantly being updated. We’ve been doing weekly drops of about 75 or so vintage shirts for the past four years — which means a lot of washing, shooting, SEO stuff and social media,” explained Klima,…



