Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers

April 9, 2021  |  Startland News Staff

Edison District, Overland Park

Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub. 

The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week. 

Toby Rush and Carl Wasinger, Smart Warehousing

Toby Rush and Carl Wasinger, Smart Warehousing

“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO. 

The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.

As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.

“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said. 

“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”

Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro. 

Edison District Plaza

Edison District Plaza, Overland Park

Tim Barton, Edison District

Tim Barton, Edison District

The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.

“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.

“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”

Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        Radar’s new pitch: How this Kansas sports tech startup spins data into speedier fastballs 

        By Tommy Felts | August 1, 2025

        When speed is the name of the game, data can be nearly as important as talent, said Jarrod Nichols, emphasizing the role his startup’s radar technology can play in helping baseball and softball athletes measure fastball performance, improve their stats, and swing for the fences. “Pitch speed has been captured since the early ’70s,” said…

        Sacred sips: Alcohol-free bar on 39th Street creates healing space where ‘every drink is medicine’

        By Tommy Felts | July 31, 2025

        Editor’s note: The following story was published by The Kansas City Defender, a nonprofit Black newsroom producing news, mutual aid and digital tools to keep Kansas City’s Black community informed and organized. Click here to read the original story or here to sign up for The Kansas City Defender’s email newsletter. In a neighborhood built to keep them…

        Entrepreneurs say DoorDash accelerator delivered, prepping their small businesses for tall orders ahead 

        By Tommy Felts | July 31, 2025

        Ten graduates of DoorDash’s 12-week Midwest accelerator gathered Wednesday to celebrate successes from the program, along with lessons they say will last longer than the $5,000 grants each entrepreneur received. “Running a small business is tough work, and it meant so much to receive support from DoorDash and my home of Kansas City,” said Tanyech…

        KCK party store’s sales plummet because of ICE fears; It’s not the only business slowed by the crackdown

        By Tommy Felts | July 30, 2025

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. President Donald Trump’s immigration crackdown has many recent immigrants terrified, hunkering down and holding onto their money; That new fear and…