Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Panel: Teachers can’t just ‘fail fast’ with students, but plugging entrepreneurship into classrooms builds agility in both
As someone with a hand in both education and entrepreneurship, Tiffany Dixon recognizes that a gap between the two is limiting potential in Kansas City schools. “There is an ecosystem that teachers don’t realize exists around their classroom,” she explained during a “Youth: Our Future Entrepreneurs” panel discussion for Global Entrepreneurship Week – Kansas City.…
VIDEO: How KC-built Engenious Design is scaling with stealth to atmospheric heights
Editor’s note: Engenious Design is a financial supporter of Startland News. This video feature was produced through a paid partnership. From life-saving medical devices to unexpected innovations taking orbit, Engenious Design — a white label manufacturing and design firm headquartered in Prairie Village — might be Kansas City’s best-kept success story, teased Chris Justice, principal…
City zoning change melts barriers for artisanal makers building businesses in KCMO
Editor’s note: KC BizCare is a financial supporter of Startland News. This story was produced through a paid partnership. Birdie Hansen started making candles as a hobby during the pandemic, and the business quickly grew to a level beyond what she and her husband David’s home in Midtown could accommodate. Scaling operations for Effing Candle…
VC summit: It’s a great place to ‘keep your head down and build’ — but is ‘KC nice’ slowing potential?
Building a startup in Kansas City comes with a mix of unique benefits and challenges, said serial entrepreneurs Riddhiman Das and Toby Rush, who both agreed the local ecosystem is enjoying “significant” momentum — while pushing the startup scene to be “more aggressive and more brutally honest.” “When you’re on an exponential growth curve, whenever…



