Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers

April 9, 2021  |  Startland News Staff

Edison District, Overland Park

Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub. 

The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week. 

Toby Rush and Carl Wasinger, Smart Warehousing

Toby Rush and Carl Wasinger, Smart Warehousing

“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO. 

The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.

As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.

“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said. 

“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”

Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro. 

Edison District Plaza

Edison District Plaza, Overland Park

Tim Barton, Edison District

Tim Barton, Edison District

The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.

“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.

“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”

Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        LISTEN: How this startup helps brands ditch plastic without disrupting manufacturing

        By Tommy Felts | August 22, 2025

        On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we sit down with Anthony Musumeci — CEO of Earthodic — to explore the future of sustainable packaging. Discover how Earthodic’s flagship product, Biobarc, delivers water-resistant, recyclable paper coatings made entirely from bio-based ingredients — closing the loop on waste without sacrificing…

        KCSourceLink expands bilingual entrepreneur-focused support, adding two more Community Navigators

        By Tommy Felts | August 22, 2025

        A network of “Community Navigators” is extending resources deeper into Kansas City’s entrepreneur community, KCSourceLink announced Friday, detailing the hiring of Citlali Valdez and Racquel Rodriguez to its months-old connectivity program. “We are thrilled to welcome these experienced team members,” said Becca Castro, senior director of regional ecosystem development at the UMKC Innovation Center, which…

        Meet the Lumi Award winners: Digital Health KC salutes pioneers leading innovation trends

        By Tommy Felts | August 21, 2025

        A lot of smart investors are betting on artificial intelligence, said Dick Flanigan, telling a crowd gathered Thursday at Digital Health Day that even if AI doesn’t turn every startup that uses it into a multi-million-dollar company, the technology still will fundamentally reshape health care. “It’s transformational,” said Flanigan, CEO of Digital Health KC and…

        Meta’s billion-dollar KC data center just came online; here’s what the region expects it to generate

        By Tommy Felts | August 21, 2025

        As Meta officially flipped the switch this week on its Kansas City Data Center — making the $1 billion project part of the company’s global infrastructure — the move positions the metro as a hub for cutting-edge tech, said Quinton Lucas. “Meta’s investment in Kansas City is a clear signal that our city is a…