Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers
April 9, 2021 | Startland News Staff
Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub.
The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week.
“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO.
The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.
As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.
“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said.
“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”
Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro.
The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.
“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.
“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”
Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Entrepreneur of the Year honorees stepped through a wormhole of fate: Here’s what they found in KC
The ultra successful all share one common influence, said Peter Mallouk: luck. And for the president and CEO of Creative Planning, good fortune has revolved around Kansas City. It all started when his parents left Egypt and ended up in Brookside, he told a crowd Wednesday evening during the 39th University of Missouri-Kansas City Entrepreneur…
How UMKC’s top student entrepreneur found shelter (and a path forward) as a founder
Shapree Marshall’s path began with shared struggle, re-routed to survival — and ultimately made a stop Wednesday evening at H&R Block’s World Headquarters where the startup founder was honored as UMKC’s 2025 Student Entrepreneur of the Year. “My journey into entrepreneurship did not begin with a business plan or a class project,” said Marshall, founder…
First look: Made in KC’s new Union Station shop boasts all the trimmings (and World Cup timing)
An influx of holiday shoppers is just the start for Made in KC’s newly-opened store inside Union Station — positioned to take advantage of coming FIFA World Cup traveler traffic — years after the local-first retailer’s owners first envisioned making the quintessential Kansas City destination a home for one of their shops. “We’ve been wanting…
KC Tech Council reboots its visual identity, teases plans to open new downtown HQ
It’ll be new year, new look for KC Tech Council as the regional tech advocate relocates to a collaborative headquarters space in downtown Kansas City, as well as embracing a bold brand update — all coded to better reflect a modern, tech-driven ecosystem. “As KCTC powers initiatives that further establish Kansas City as a premier,…



