Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers

April 9, 2021  |  Startland News Staff

Edison District, Overland Park

Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub. 

The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week. 

Toby Rush and Carl Wasinger, Smart Warehousing

Toby Rush and Carl Wasinger, Smart Warehousing

“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO. 

The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.

As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.

“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said. 

“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”

Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro. 

Edison District Plaza

Edison District Plaza, Overland Park

Tim Barton, Edison District

Tim Barton, Edison District

The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.

“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.

“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”

Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        AlphaGraphics expansion boasts $1.4M investment, plans to create 16 new KC jobs

        By Tommy Felts | October 21, 2025

        A production crew known for eye-catching, colorful designs splashed across Kansas City — including its own East Crossroads headquarters — is expanding its physical and human footprint, marking a key investment in the metro’s growing creative and professional services sector, local leaders said.  AlphaGraphics on Tuesday announced an investment of more than $1.4 million and…

        Goodwill’s adult high school launches first day; work continues toward long-term campus

        By Tommy Felts | October 21, 2025

        The region’s first-of-its-kind adult high school opened classes Monday, offering a glimpse into programming and projected outcomes for the Goodwill-run Excel Center now operating out of space at Metropolitan Community College’s Penn Valley campus. “The opening of the Excel Center is a major step, not just for our organization, but for the entire region,” said…

        Arch Grants taps homegrown founders, Missouri startup recruits for $1.6M in awards

        By Tommy Felts | October 20, 2025

        ST. LOUIS — The Missouri maker behind a keychain designed to save lives from opioid overdoses is among nearly two dozen companies — together awarded $1.6 million — selected for the latest Arch Grants program. The innovation economy nonprofit on Thursday honored 19 startups, alongside three new members of its expanded Arch Grants Fellows Program.…

        LISTEN: Gripp helps farmers get a handle on multiple ag apps with dead-simple record keeping platform

        By Tommy Felts | October 20, 2025

        On this episode of our 12-part Plug and Play Topeka podcast series, we explore how agtech startup Gripp is bringing structure and simplicity to farm operations. Its helps farmers connect their teams, track equipment and assets, and turn everyday routines into shared knowledge. Having grown up on a Wisconsin farm, co-founder and CEO Tracey Wiedmeyer…