Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers

April 9, 2021  |  Startland News Staff

Edison District, Overland Park

Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub. 

The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week. 

Toby Rush and Carl Wasinger, Smart Warehousing

Toby Rush and Carl Wasinger, Smart Warehousing

“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO. 

The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.

As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.

“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said. 

“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”

Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro. 

Edison District Plaza

Edison District Plaza, Overland Park

Tim Barton, Edison District

Tim Barton, Edison District

The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.

“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.

“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”

Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        Renderings: World Cup innovation-networking hub, FIFA fan fest plans unveiled by KC organizers

        By Tommy Felts | October 30, 2025

        Short-term fun, long-term gains. It’s a win-win for Kansas City, local leaders said Thursday, announcing new high-profile concepts set to take the pitch alongside the summer 2026 FIFA World Cup — games that could redefine the region in front of a global audience. “The KC region has an incredible opportunity to showcase our market’s business environment,…

        AI disruption is already here: Here’s how Kansas City workers navigate reality redefined by tech

        By Tommy Felts | October 30, 2025

        Editor’s note: This story was originally published by The Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story from The Beacon, an online news outlet focused on local, in-depth journalism in the public interest.…

        Swifties made her work famous; Now this KC maker has opened a fourth retail shop

        By Tommy Felts | October 29, 2025

        Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit. “This location was requested…

        This AI keyboard can write your next email with the push of just one button; its creator says it could revolutionize workplaces

        By Tommy Felts | October 28, 2025

        Hardware — not just software — should be at the forefront of the AI’s future, Jerry Hsu shared. After the successful release of its GPT-powered AI mouse, Jethro V1, in late 2024, Overland Park-based Virtusx — which is revolutionizing workplaces through integrating hardware and software to make AI-driving products more accessible and user-friendly — has…