Smart move: Toby Rush-led company shipping its HQ to Edison District in OP, aims to deliver ‘delight’ to workers

April 9, 2021  |  Startland News Staff

Edison District, Overland Park

Smart Warehousing is on the move — packing up its Edgerton headquarters and relocating to an Overland Park innovation hub. 

The warehousing and fulfillment solutions company is expected to occupy a portion of the newly-completed Edison District, the company announced this week. 

Toby Rush and Carl Wasinger, Smart Warehousing

Toby Rush and Carl Wasinger, Smart Warehousing

“Relocating our headquarters to downtown Overland Park and maintaining our Edgerton operations positions us well to best serve all our employees in and around Kansas City and to attract top talent,” said Carl Wasinger, founder and COO. 

The move is set for completion by August and coincides with additional plans for growth as part of a 10-times revenue growth strategy — slated for fulfillment by 2025.

As part of such a plan, the company intends to increase the capacity of its marketing, sales, and revenue operations departments, said Toby Rush, CEO, and Kansas City startup veteran, mentor, and investor.

“Moving into downtown Overland Park gives us the opportunity to delight our employees more than ever and set them up for personal and professional success,” he said. 

“We are seeking individuals who are authentic team players, caring promise-keepers, and tenacious finishers — people who have the drive to win and embody our work-hard, play-hard mentality.”

Click here to browse open positions with Smart Warehousing or here to access additional startup job opportunities in and around the Kansas City metro. 

Edison District Plaza

Edison District Plaza, Overland Park

Tim Barton, Edison District

Tim Barton, Edison District

The mixed-use Edison District — led by developer and startup veteran, Tim Barton — boasts 100,000-square-feet of office space, high-end retail, and dining. Barton said he’s eager to welcome Smart Warehousing into the district’s emerging innovation community.

“Edison District has always aimed to bring new energy, working professionals, and entertainment amenities to Downtown [Overland Park] while being heavily invested in the existing community,” he said.

“Smart Warehousing is a perfect example of the type of company that will bring growth and energy to an increasingly vibrant area.”

Click here to learn more about Edison District or here for more on another Barton-led project within its campus — Strang Hall.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2021 Startups to Watch

        stats here

        Related Posts on Startland News

        Biz class to barista: UMKC student’s mobile matcha cart hand-whisks crowds of thirsty fans

        By Tommy Felts | November 10, 2025

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. [divide] HerCafe, a matcha business founded by a University of Missouri-Kansas City student and her friend, has found success with its…

        Tim Tebow to entrepreneurs: Embrace the heavy lift if you want to reap life’s real profits

        By Tommy Felts | November 7, 2025

        COLUMBIA, Mo. — Business should be about driving impact, not just scoring another win, said former NFL quarterback Tim Tebow — challenging Midwest entrepreneurs, community builders, and investors to consider outcomes that boost others, not just one’s personal pocketbook. “Probably everybody in this room has been super blessed with skill sets, resources, relationships, opportunities, companies,…

        Here’s how a Prospect renewal project invests in both those who built KC and the city’s future

        By Tommy Felts | November 7, 2025

        Economic development initiatives are measured not just in buildings, but in opportunity, said Melissa Patterson Hazley, lauding the use of the Central City Economic Development (CCED) Sales Tax Program to transform underutilized parcels in Kansas City into modern, energy-efficient housing that support long-term neighborhood vitality. “Projects like Prospect Summit represent the intentional work of making…

        Fusing talent, passion: Serial founder trades his Screamin Cow for offshore talent hiring platform 

        By Tommy Felts | November 6, 2025

        Brad Starnes’ itch to lean into a newly realized pain point at the end of 2024 led to the acquisition of his Screamin Cow Marketing Group and the launch of another passion project, the former UMKC Student Entrepreneur of the Year shared. With the move — which sees Screamin Cow transitioned to Builders of Authority…