Kauffman Foundation’s new plan for American entrepreneurs demands inclusive growth
March 2, 2021 | Startland News Staff
Editor’s note: The Ewing Marion Kauffman Foundation is a financial sponsor of Startland News.
While a stimulus plan being debated by Congress includes funding to stabilize existing business — it’s not enough, the Start Us Up coalition said Tuesday, echoing a call to action by one of the nation’s leading advocates for entrepreneurs.
“Congress needs to take additional steps to the spur the creation of thousands of new businesses to strengthen the economy — particularly for people of color, women and rural residents,” according to the coalition, a group of 200 entrepreneurship advocates who champion the updated recommendations of America’s New Business Plan — a bipartisan policy roadmap released Tuesday by the Ewing Marion Kauffman Foundation.
The coalition called the ongoing COVID-19 outbreak and racial inequity “dual pandemics” shaking the U.S. economy.
Kauffman’s revised plan includes recommendations for policies that directly impact new and small businesses as well as much larger issues that limit access to entrepreneurship and prosperity.
Click here to read a message from Wendy Guillies, president and CEO of the Kauffman Foundation, “Let’s commit to fulfilling the promise of our nation, together.”
“Moments of crisis are also moments of opportunity,” said Philip Gaskin, vice president of entrepreneurship at the Kauffman Foundation. “We have witnessed firsthand communities demonstrating resilience and mutual support during this time of need. But, our communities need help. Now is the time for America to ensure that the best and boldest ideas for supporting entrepreneurship are inclusively discussed, debated, and acted on to level the playing field for all entrepreneurs.”
Among the policy demands detailed in the plan:
- Creating universal access to affordable broadband technology so all Americans can access the internet;
- Closing wealth gaps — particularly for Black and Latino families — with baby bonds;
- Investing in Black-owned banks and CDFIs that have a stronger track record of creating pathways to homeownership and entrepreneurship for people of color; and
- Ensuring that all Americans are equipped with real-world experiences and stronger workforce training to excel in current and future careers, as employees or entrepreneurs.
Click here to read the updated America’s New Business Plan.
“America has the opportunity to transform not just in response to the pandemic, but for the long-term by strengthening policies that address racial inequality, narrow the gap between rich and poor, and raise the economic status of historically marginalized communities,” Gaskin said.
Launched in 2019, America’s New Business Plan sets out to level the playing field and create equitable access to entrepreneurial opportunities for everyday Americans striving to launch new businesses.
Additionally, the Kauffman Foundation is announcing $3.5 million in funding to support efforts to bring about these policy changes in states and cities that will strengthen access to entrepreneurship for those who are underrepresented, according to the Start Us Up coalition.
Click here to read more about the “dual pandemics” facing the U.S.
Featured Business

2021 Startups to Watch
stats here
Related Posts on Startland News
Sickweather CEO bringing Cold Cough Flu conference to KC
It might be warm and sunny this summer, but a storm is brewing, said Graham Dodge. The Sickweather founder’s Cold Cough Flu conference set for October in Kansas City could help health officials detect what’s to come. Inspired by a similar event organized by the Centers for Disease Control and Prevention, the Oct. 15 event…
Teens’ marketing startup TRNDSTTRS aims to amplify its own business influence
Staying young and hungry is everything, said the teenage entrepreneurs at TRNDSTTRS Media. With a team of ten 18- to 19-year-old go-getters, the tech-based firm focuses on providing affordable, in-depth marketing service to small and mid-sized companies. They use their age as an advantage rather than seeing it as an obstacle, said Jake Bjorseth, founder…
Founder: RFP365’s new Client Discovery launch shows startup-corporate deals build stronger tech products
A new product module from RFP365 defies common perceptions about Kansas City corporations overlooking tech talent in the startup community, said co-founder Stuart Ludlow, announcing the launch of Client Discovery. “Traditionally, we always say that an RFP [request for proposal] involves two people,” he said, describing the product. “Someone writes an RFP and then a…
Homegrown Resonate Pictures cultivates corporate market through creative risks
The same creative energy reverberating through cities like Los Angeles, New York City and Portland can be found in Kansas City, said Marc Havener, the filmmaker behind Lawrence-based Resonate Pictures. His message for fellow creatives: “We can make this back home.” After 10 years on the sets of blockbuster movies like “Pirates of the Caribbean,”…

