Checkmate: Inventors’ high-tech chess board unlocks worthy opponent for rookies to rooks

March 26, 2021  |  Austin Barnes

Adam Roush, Jeff Wigh, and Justin Ferrell, ChessUp

An Overland Park-built connected gaming startup is making moves that run the queen’s gambit  — approaching nearly $1 million in crowdfunding and unveiling its mission to make STEM-focused games more approachable.

“I think a lot of kids and adults lose interest right away in something like a Rubik’s cube or chess — because it’s difficult,” explained Jeff Wigh, serial inventor and CEO and one of three co-founders behind Bryght Labs, maker of ChessUp. 

A first-of-its-kind, strategy-first, connected chess board, ChessUp serves as a coach, analyst, and worthy opponent — all in the course of a single game.

“I noticed my daughter playing chess on an app with one of her friends. I had played chess a little bit, not much, but I wanted to play chess with her and so we set up a game and started playing,” he recalled, noting an awkward realization hit him as the opponents grew more embattled in their first game. 

“She’s a complete beginner and still learning how the pieces move. I know a little bit, but it’s like, do I let her win or do I just crush her? … That was the seed for ChessUp.”

The board gives novice chess players like Wigh’s daughter the opportunity to remove blunders, catch mistakes, and commit to competitive game play while learning the ropes, he explained.

Click here to learn more about the ins and outs of ChessUp and additional features that allow for virtual gameplay on its physical board — meaning players can interact on the platform from different locations.

Watch ChessUp’s Kickstarter video below, then keep reading.

ChessUp

ChessUp

“Our mission is really about making these [games] more approachable and more enjoyable on first experience, so people get hooked.”

And support for Bryght Labs debut crowdfunding campaign proves customers might already be addicted before their first taste of the gaming platform.   

At the time of publication, ChessUp had brought in $797,099 with 26 days left on the clock for its Kickstarter campaign — which set a goal of just $30,000. 

“Our Day 1 was way bigger than we expected. And every day since then has been way bigger than we expected,” Wigh said. 

“What’s really cool though is the feedback that comes in from people. We’ve gotten emails and messages that are just like, ‘I love this; I want to be able to play with my dad,’ people don’t always want to be on a screen. They want a real board. You can set up the app [to] FaceTime or video call whoever you’re playing.”

Click here to back the project on Kickstarter. The project is also backed by MIT Sandbox at the Massachusetts Institute of Technology. 

ChessUp

ChessUp

Behind the board

“We’re well-seasoned product developers and inventors. We work on risk. We don’t really work on the product. When there’s things that we know we can do, we put those off and we work on the risky part of the projects,” Jeff Wigh said.

“In house, we have all sorts of 3D printers and laser cutters and we cranked out a prototype — which is the prototype you see on Kickstarter. And it looks a lot like the final product. That prototype proved out all the functionality we needed to prove out. 

“The technology — which is novel, there’s no chess board like it that can detect touching of the pieces, which is a key part of it — we invented that and proved it out very early. Then we had to prove out how to make that in a cost-effective way with manufacturing. We printed a pilot batch of 20 units and molded some frames and then got everything together in that last six months — and it all worked, so we just went to Kickstarter.”

With social isolation a continued reality of day-to-day life, solutions like ChessUp are growing more and more welcomed, Wigh said, noting they also serve as a prime example of ways innovation has driven life in the COVID-era. 

“Chess went through a boom for two reasons,” he explained, citing the competitive world of tournament chess moving into the virtual realm and the Netflix release of “The Queen’s Gambit.”

“And social distancing turned people to online chess.  We are happy to see COVID on its heels, but I think many people rediscovered a passion for the game.”

As interest in the game grows, Wigh and his partners, Adam Roush, chief design officer, and Justin Farrell, chief technology officer — who met while working together on an innovation team at Olathe-based Garmin — hope to expand their mission by launching original games. 

“Our technology allows for a lot of flexibility. We just have to change the printed top, the shape of the pieces, and the user interface and we have a different game,” he said noting the trio hopes to create a library of content that promotes problem solving and logic. 

“It’s kind of like flying an airplane of broccoli into your toddler’s mouth. You’re still [teaching them STEM] but you’re doing it as a game, so it’s a great way to learn.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2021 Startups to Watch

    stats here

    Related Posts on Startland News

    GEWKC submissions open: Organizers seek community-sourced ideas for fall event series

    By Tommy Felts | June 12, 2025

    One of Kansas City’s largest interactive educational experiences for entrepreneurs is inviting community members to drive the conversation when Global Entrepreneurship Week returns in November. Festivities are set for Nov. 17-22 at Union Station in Kansas City. The GEWKC event series’ programming is crowd-sourced through submissions from community members and organized by KCSourceLink. Selected concepts…

    Federal arts funding cuts hit AMERI’KANA festival in KC’s northeast; organizer says the show will go on

    By Tommy Felts | June 12, 2025

    Creating space for healing and connection in Kansas City’s historic northeast is too critical to abandon, said Enrique Chi, whose nonprofit — and a popular music and arts festival — faces federal funding cuts targeting heritage-related initiatives that don’t align with the priorities of President Trump. The National Endowment for the Arts (NEA) recently rescinded $85,000…

    Call for Heartists: Sprawling sculpture project needs storytellers willing to open portal to KC’s soul

    By Tommy Felts | June 10, 2025

    When the Parade of Hearts returns in April 2026, as many as 150 pieces of Kansas City’s story will be scattered across the metro — offering a summer-long scavenger hunt of the region’s identity for hometown fans and World Cup revelers alike. “The Parade of Hearts is more than public art — it’s a catalyst…

    KCMO sets aside $1.4M to get small biz, artists in the front door before World Cup arrives

    By Tommy Felts | June 10, 2025

    A city-led and funded effort to fill vacant storefronts in downtown Kansas City ahead of the 2026 FIFA World Cup is still taking shape, officials said this week, noting that crafting the infrastructure for the program alongside private property owners is expected to extend through the summer. “The World Cup is just the beginning of…