Verizon dials into ShotTracker’s 5G potential, leading $11M financing round for veteran startup
January 15, 2021 | Tommy Felts
One of Kansas City’s most celebrated startups is getting a boost as a new $11 million financing round led by Verizon Ventures and Evertz Technologies Limited takes the court.
Funding is expected to support accelerated product deployment across NCAA basketball conferences and expand remote live sports production in the cloud with 5G enabledtech for venues, clubs, leagues, and sports rights holders, the company said in a press release.
“The impact of tying the cameras to the ShotTracker sensors, in cost savings and in the quality of unique content which then can be delivered, will be dramatic and literally game changing for the sports world,” said Davyeon Ross, co-founder and COO of ShotTracker.
Click here to read more about Verizon Ventures and Evertz.
ShotTracker is one of Kansas City’s Top Venture Capital-Backed companies. The funding from Verizon Ventures and Evertz puts the startup at nearly $40 million in funding, according to company reporting and Startland News tracking.
ShotTracker gets backing from Verizon in $11 million financing round. Terrific future with great partners @VerizonVentures @EvertzTV @KCRiseFund proud investor https://t.co/hCfaY5DlIt
— Darcy Howe (@darcyhowe) January 16, 2021
Patented tech behind ShotTracker delivers deep data and analytics as well as video, scoreboard and broadcast integration to more than 63 Division I men’s and women’s basketball programs and a growing relationship with Learfield IMG College and its partner schools.
How does it work? The platform tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and will also be integrated with Evertz cloud based live production solutions.
ShotTracker’s partnership with Evertz is specifically designed to deliver automated camera operations to reduce staffing needed to control cameras at live events. Such a move would allow editors, storytellers and producers to be remote amid the ongoing pandemic.
ShotTracker display at the Computer History Museum
The innovative tech was saluted by the Computer History Museum during the traveling exhibit’s 2019 stop in Kansas City, which highlighted key milestones in the development of the metro’s entrepreneurial community.
But ShotTracker isn’t just a piece of Kansas City’s past — it’s a catalyst for changing the tech game, said Michelle McCarthy, managing director of Verizon Ventures.
“As real-time data tracking and analytics become critical components for coaches and players, instantaneous and interactive delivery powered by 5G is critical,” McCarthy said. “ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more. We’re proud to invest in a team of industry veterans as they pave the way for data capture in game play to improve all areas of the sport.”
In addition to Verizon Ventures and Evertz, ShotTracker’s partners include Nike, Adidas, Under Armour, Spalding and Wilson.
The company is led by Ross and Bill Moses, CEO, with headquarters in Johnson County.
Ross and co-founder Bruce Ianni — who left the startup in April 2020 — were inducted in November into the Junior Achievement of Greater Kansas City’s Hall of Fame for their work with ShotTracker. The company was named one of Startland News’ Kansas City Startups to Watch in 2019 and Ross was honored in 2019 as Tech Connector of the Year at the KC Tech Council’s inaugural No Coast awards.
Watch Ross and Ianni’s remarks from the Junior Achievement induction below.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2021 Startups to Watch
stats here
Related Posts on Startland News
Side hustle to help autistic adults belong in the workplace earns young founder Student Entrepreneur of the Year honor
Grace Kertz is redefining what workplace inclusivity can look like with Sensory Sync, an AI-powered platform designed to support neurodivergent employees. Her work on the innovative venture on Thursday earned her the title of UMKC Student Entrepreneur of the Year. “Sensory sync is an enterprise grade DEI and wellness platform sold to companies. It utilizes…
UMKC Entrepreneur of the Year: How Populous designed a legacy, built to go global
Kansas City-built design firm Populous brought to reality more than just great venues, Tom Bloch shared; it developed great experiences for a worldwide audience. “From its start here in Kansas City as HOK Sport in 1983 until now, Populous has set an unmatched standard for stadiums, convention centers, and event spaces,” Bloch told the crowd…
Black Ambition fund’s $50K gives KC healthech startup the ‘jet fuel we need to propel into 2025’
An initiative led by musician-turned-philanthropist Pharrell Williams to help close the opportunity and wealth gap for Black and Hispanic entrepreneurs has selected Kansas City-based AskSAMIE for its latest cohort of funding, training and mentorship. Through the just-announced Black Ambition cohort, 30 founders are receiving awards between $25,000 and $1 million, totalling $2.7 million. AskSAMIE earned…
It’s sweet victory for Brown Suga; KC’s favorite cookie crew wins AltCap Your Biz (and a $25K treat)
After winning the $25,000 grand prize at Wednesday’s AltCap Your Biz pitch competition, Brown Suga will get some cookie-shaped new wheels, shared founder Ebony Paul. Before opening a brick-and-mortar in Olathe, the cookie bakery launched in 2020 selling at pop-ups and community events. Adding a food truck will help Brown Suga continue to hit the…