2021 Startups to Watch: The Market Base launches on-demand into a new era of e-commerce
January 13, 2021 | Austin Barnes
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2021’s companies. Click here to view the full, ranked list of Startups to Watch — presented by sponsors Husch Blackwell and the Ewing Marion Kauffman Foundation.
You don’t live through a year like 2020 and start a new one without determination to do and be better, Jannae Gammage said, teasing a second year for The Market Base that’s expected to kick the tech platform into high gear.
Elevator pitch: The Market Base is a marketing software that eliminates the hiring process and high cost of working with an expert marketing team. In less than 10 minutes a business owner can build a team and start a full marketing campaign for less than $18 a day.
• Founders: Jannae Gammage and Milad Ghasempour
• Founding year: Late 2019
• Amount raised to date: Bootstrapped
• Noteworthy investors: None
• Programs completed: Digital Sandbox KC
• Current employee count: 5 employees, 13 contractors
“We literally launched the day George Floyd’s murder was released publicly. We got a pandemic a couple months before that. When you look up and you look back — it’s like, ‘Wow, look at everything we did last year,’ and we were just starting out,” Gammage, co-founder and CEO, said of what it took to realize her vision for the on-demand marketing platform during such intense times for Kansas City and the nation.
Through it all, Gammage and co-founder Milad Ghasempour found ways to push the young company — and themselves — to the limit, growing a lengthy customer waitlist and cementing connections that have poised the company to hit the ground running with plans to take on funding and finalize high-dollar partnerships with noteworthy local clients in 2021.
Click here to read more about The Market Base and why it brought Gammage to Kansas City.
“In the eight weeks following the pandemic, e-commerce did [as much revenue as it] had in 10 years. Our entire framework changed — who we were helping and how we were helping them obviously changed because now brick-and-mortars have to go online,” Ghasempour said, detailing the startup’s pivots and ways it plans to concentrate its efforts to reach and assist main street businesses in 2021.
“It made us stronger. We’re not perfect, but we’re coming out pretty good.”
As the pair looks upon the latest incarnation of Kansas City’s entrepreneurial sector, they’re met with hope that anything is possible, they said — leaning heavily on resources that include Digital Sandbox KC and such mentors as Donald Hawkins, founder of Griffin Technologies and co-founder of the KC Collective entrepreneurship support organization.
“Donald called me and it was this Black guy who was just talking, talking, talking,” Gammage laughed, noting the two came into contact through the help of Jessica Powell, former executive director of KC Collective and a key resource for The Market Base as it navigated the sudden loss of social connectivity among local entrepreneurs.
“The next thing you know, he’s our advisor. He was on our team immediately and he’s put us in the right places.”
The duo plans to pursue accelerators and other support programs to round out their entrepreneurial toolkit in the year ahead, committing to doing whatever it takes to help other entrepreneurs and small business owners navigate the often complicated world of marketing, Gammage explained.
“We need money to hit milestones with the software, but really we need that mentorship and network and someone to bounce ideas off of that we can truly trust and that is just as committed as we are,” she said of what the startup needs to achieve most in 2021 if they’re to fulfill their goals.
“We’re just focused on our first 1,000 subscribers and how we can help them.”
The Kansas City Startups Watch in 2021 list is made possible by presenting sponsors Husch Blackwell, a value-driven law firm with offices in Kansas City, and the Ewing Marion Kauffman Foundation, though independently produced by Startland News.
1) TripleBlind
2) LaborChart
3) Bar K
4) Ronawk
5) SureShow
6) Daupler
7) PMI Rate Pro
8) Scissors & Scotch
9) Replica
10) The Market Base
Startups to Watch is now in its sixth year, thanks to ongoing support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2021 Startups to Watch
stats here
Related Posts on Startland News
10 startups tapped for K-State accelerator; heavy emphasis on KC founders (and a chance at $100K in grants)
MANHATTAN, Kansas — Half of the entrepreneurs in a new K-State accelerator cohort hail from Kansas City with other founders joining from Topeka, Wichita and across the nation. The Kansas State University College of Business Administration has selected 10 high-potential startup ventures for participation in the Center for Entrepreneurship Accelerator program. The program is intended…
MO cannabis, MO workers: Businesses staff up as Show-Me marijuana market glows cherry
Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. COLUMBIA, Missouri — Marijuana employers across the state are hiring a flood of new…
KC-created comic’s evolution in motion as ‘Scarlet Knight’ quests toward animated streaming series
Kansas City comic book creator Juaquan Herron is adding another chapter to his ongoing graphic novel series, “The Scarlet Knight,” though this next iteration will be even more animated. Describing the coming move as a long-expected next step, Herron announced he’s begun working on a five-episode animated video series — each about 10 minutes long…
Venboo heads to market(s), hoping to make local vendors the next Crumbl Cookies with its event booking tech
The Venboo app — which connects individual vendors and event organizers on a single platform — will soon gain a dashboard that allows all parties to connect more seamlessly, detailed Juaquan Herron. The dashboard is expected to further streamline the user’s booking experience of Venboo, which lets vendors set criteria for events that match their…