Designer Whitney Manney using JOANN grant to reshape the fabric of KC’s fashion scene
November 11, 2020 | Austin Barnes
Kansas City is legit — and it’s full of talented creatives who national eyes should be watching, said Whitney Manney.
“I think COVID has shown us you can show up and show out from anywhere in this world,” added Manney, a local fashion designer, maker, and founder of the WHITNEYMANNEY (WM) fashion label, in announcement of a recent $5,000 grant win from JOANN Fabrics — part of the specialty craft retailer’s minority creative grant program, which drew some 2,300 Black sewists and makers to apply.
Click here to shop the latest WM looks or here to connect with the label on Instagram.
Manney claims her prize as part of the Top 20 finalists in the contest’s inaugural round which also comes with an opportunity to be interviewed for a teaching position with JOANN, which has served a major source of inspiration in Manney’s maker’s journey, she said.
“Having a boost from this grant will just amplify the work I’ve already been putting in; no excuses to slow down now,” Manney said of the prize money and its timing amid the lingering COVID-19 pandemic.
“I’ve been taking it day by day, making sure I still do my absolute best every time I go to the studio. Opportunities like this may seem slim during a pandemic but I’ve just learned to pivot, stay open-minded, and keep working toward the goals that I can.”
The money comes in the form of store credit, which is expected to help Manney scale her efforts through equipment upgrades, she said.
“This will be beneficial to my craftsmanship, productivity, and imagination. I am at such a critical point in my creative practice where artistic expansion and experimenting are no longer an option but a necessity to break through to the next level that I envision for WM.”
Influenced by culture and history, Manney said she’s hopeful national visibility from the opportunity will show creative leaders that Kansas City is a place stitched with creativity and innovation.
“I want them to know that KC deserves to build the strong creative industries that we deserve and that we have global, innovative ideas,” she said of her hometown.
“I get asked a lot about why I haven’t left KC, but it really just makes sense for me to be based here. I’m able to take bigger chances with my work, have a full studio, invest my resources into more things. I’m not too sure I would be able to do that on one of the coasts,” Manney said.
“My thought process is that everyone is an email away. I ship packages all over, and if I’m in a show somewhere else or have been hired for a gig, I can always jump on a plane.”
On the heels of such momentum, the sky’s the limit for Manney, she said, pondering what the future might hold — and ways she can make her dreams a reality in the metro.
“JOANN already has such a huge customer base, being able to reach all of those people can really put me center stage in front of a lot of important people in the craft world. My ultimate dream is to have a sewing and lifestyle show on PBS, so I’ll treat this opportunity as a first step.”
Click here to read about Manney’s participation in the most recent season of Make 48 — the Kansas City-created reality competition series for makes.
As the holiday shopping season begins, Manney encouraged Kansas Citians to support other local creatives as they check their christmas lists.
“Shop! And if you’re not in a position to shop with them, share their work,” she said of the importance of shopping small — especially in the COVID-era.
“Sharing links on Facebook or sharing someone’s post in your Instagram story can go a long way,” Manney said. “If you have purchased from a creative before email them a review they can use to promote their work. Word of mouth is so important to the strength of our brands.”

2020 Startups to Watch
stats here
Related Posts on Startland News
Watch: Tigersheep Friends creators build a ferociously off-beat, under-the-radar KC brand
From three-eyed leopards to strawberry cream giraffes, the creative minds behind Tigersheep Friends love illustrating off-beat versions of animals to keep their artistic passions alive, said Sarah Walsh. When the husband-and-wife duo started the company in 2011, they were looking for an alternate creative outlet, said Sarah Walsh, co-founder of the online product line. Click…
PayIt hires former Uber disruptive marketing leader as KC govtech startup’s first CMO
Kansas City-based govtech startup PayIt is downloading executive expertise from the West Coast, John Thomson said Tuesday, announcing PayIt’s first chief marketing officer — a former leader at Uber. Based in San Francisco, Alexandru Otrezov will lead PayIt’s marketing organization and continue to accelerate the company’s brand and growth efforts, said Thomson, co-founder and CEO…
Victor Hwang leaving Kauffman VP role; entrepreneurship becomes national priority ahead of 2020 political cycle
Ecosystem building has risen to the national conversation — marking the right moment for Victor Hwang to exit the Ewing Marion Kauffman Foundation and its vision-rich entrepreneurship team, he said. “A few years ago, people would talk about supporting entrepreneurs as if they were disconnected individuals … helping one entrepreneur at a time or maybe…
BacklotCars taking over full floor of new Lightwell building following $25M funding round
A 20,000-square-foot space in one of Kansas City’s most recently remodeled downtown office buildings will allow BacklotCars room to continue expanding its team, while also impressing high-level targets, said Josh Parsons. “The location, design and amenities of the project are exactly what is needed to attract the top tech talent to Kansas City,” said Parsons,…


