Designer Whitney Manney using JOANN grant to reshape the fabric of KC’s fashion scene
November 11, 2020 | Austin Barnes
Kansas City is legit — and it’s full of talented creatives who national eyes should be watching, said Whitney Manney.
“I think COVID has shown us you can show up and show out from anywhere in this world,” added Manney, a local fashion designer, maker, and founder of the WHITNEYMANNEY (WM) fashion label, in announcement of a recent $5,000 grant win from JOANN Fabrics — part of the specialty craft retailer’s minority creative grant program, which drew some 2,300 Black sewists and makers to apply.
Click here to shop the latest WM looks or here to connect with the label on Instagram.
Manney claims her prize as part of the Top 20 finalists in the contest’s inaugural round which also comes with an opportunity to be interviewed for a teaching position with JOANN, which has served a major source of inspiration in Manney’s maker’s journey, she said.
“Having a boost from this grant will just amplify the work I’ve already been putting in; no excuses to slow down now,” Manney said of the prize money and its timing amid the lingering COVID-19 pandemic.
“I’ve been taking it day by day, making sure I still do my absolute best every time I go to the studio. Opportunities like this may seem slim during a pandemic but I’ve just learned to pivot, stay open-minded, and keep working toward the goals that I can.”
The money comes in the form of store credit, which is expected to help Manney scale her efforts through equipment upgrades, she said.
“This will be beneficial to my craftsmanship, productivity, and imagination. I am at such a critical point in my creative practice where artistic expansion and experimenting are no longer an option but a necessity to break through to the next level that I envision for WM.”
Influenced by culture and history, Manney said she’s hopeful national visibility from the opportunity will show creative leaders that Kansas City is a place stitched with creativity and innovation.
“I want them to know that KC deserves to build the strong creative industries that we deserve and that we have global, innovative ideas,” she said of her hometown.
“I get asked a lot about why I haven’t left KC, but it really just makes sense for me to be based here. I’m able to take bigger chances with my work, have a full studio, invest my resources into more things. I’m not too sure I would be able to do that on one of the coasts,” Manney said.
“My thought process is that everyone is an email away. I ship packages all over, and if I’m in a show somewhere else or have been hired for a gig, I can always jump on a plane.”
On the heels of such momentum, the sky’s the limit for Manney, she said, pondering what the future might hold — and ways she can make her dreams a reality in the metro.
“JOANN already has such a huge customer base, being able to reach all of those people can really put me center stage in front of a lot of important people in the craft world. My ultimate dream is to have a sewing and lifestyle show on PBS, so I’ll treat this opportunity as a first step.”
Click here to read about Manney’s participation in the most recent season of Make 48 — the Kansas City-created reality competition series for makes.
As the holiday shopping season begins, Manney encouraged Kansas Citians to support other local creatives as they check their christmas lists.
“Shop! And if you’re not in a position to shop with them, share their work,” she said of the importance of shopping small — especially in the COVID-era.
“Sharing links on Facebook or sharing someone’s post in your Instagram story can go a long way,” Manney said. “If you have purchased from a creative before email them a review they can use to promote their work. Word of mouth is so important to the strength of our brands.”

2020 Startups to Watch
stats here
Related Posts on Startland News
PrairieFood grows power of its micro-carbon ag solution with a pipeline of human connection
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — Entrepreneurship is all about networking, Robert Herrington said. “You never know where a pivot or direction is going to come from,” said Herrington, an early member of the Pipeline…
C2FO marks $300B in funding for businesses as entrepreneurs navigate ongoing credit crunch
Rapid marketplace expansion in the first half of 2023 helped push Leawood-based C2FO — the world’s on-demand working capital platform — past the $300-billion mark in total funding to its customers. This record funding amount reflects invoices paid an average of 31 days early via C2FO’s platform. C2FO gets vital, low-cost capital into customers’ hands…
Froyo with a ’tini twist: Entrepreneur collaboration serves alcoholic frozen yogurt in KC
Kansas City is excited by the new flavor combinations popping up as two entrepreneurs give customers a taste of collaboration, said Isaac Collins, teasing a line of alcoholic frozen yogurt that’s already hitting cups in the metro. Through a partnership with KC-based Brain Freeze Mobile Daiquiri, Collins’ Yogurtini locations have begun a series of happy…
How Meshuggah Bagels ‘built a bakery without a recipe’ — now expanding to Liberty, Lawrence
Pete Linde tested 72 bagel recipes before hitting perfection with number 73, said Janna Linde. She knows because she tried every single test bagel. “Pete worked on that recipe for about a year. He had a notebook and took notes on every little tweak and modification he made. I’d see the big hand mixer come…


