Designer Whitney Manney using JOANN grant to reshape the fabric of KC’s fashion scene
November 11, 2020 | Austin Barnes
Kansas City is legit — and it’s full of talented creatives who national eyes should be watching, said Whitney Manney.
“I think COVID has shown us you can show up and show out from anywhere in this world,” added Manney, a local fashion designer, maker, and founder of the WHITNEYMANNEY (WM) fashion label, in announcement of a recent $5,000 grant win from JOANN Fabrics — part of the specialty craft retailer’s minority creative grant program, which drew some 2,300 Black sewists and makers to apply.
Click here to shop the latest WM looks or here to connect with the label on Instagram.
Manney claims her prize as part of the Top 20 finalists in the contest’s inaugural round which also comes with an opportunity to be interviewed for a teaching position with JOANN, which has served a major source of inspiration in Manney’s maker’s journey, she said.
“Having a boost from this grant will just amplify the work I’ve already been putting in; no excuses to slow down now,” Manney said of the prize money and its timing amid the lingering COVID-19 pandemic.
“I’ve been taking it day by day, making sure I still do my absolute best every time I go to the studio. Opportunities like this may seem slim during a pandemic but I’ve just learned to pivot, stay open-minded, and keep working toward the goals that I can.”
The money comes in the form of store credit, which is expected to help Manney scale her efforts through equipment upgrades, she said.
“This will be beneficial to my craftsmanship, productivity, and imagination. I am at such a critical point in my creative practice where artistic expansion and experimenting are no longer an option but a necessity to break through to the next level that I envision for WM.”
Influenced by culture and history, Manney said she’s hopeful national visibility from the opportunity will show creative leaders that Kansas City is a place stitched with creativity and innovation.
“I want them to know that KC deserves to build the strong creative industries that we deserve and that we have global, innovative ideas,” she said of her hometown.
“I get asked a lot about why I haven’t left KC, but it really just makes sense for me to be based here. I’m able to take bigger chances with my work, have a full studio, invest my resources into more things. I’m not too sure I would be able to do that on one of the coasts,” Manney said.
“My thought process is that everyone is an email away. I ship packages all over, and if I’m in a show somewhere else or have been hired for a gig, I can always jump on a plane.”
On the heels of such momentum, the sky’s the limit for Manney, she said, pondering what the future might hold — and ways she can make her dreams a reality in the metro.
“JOANN already has such a huge customer base, being able to reach all of those people can really put me center stage in front of a lot of important people in the craft world. My ultimate dream is to have a sewing and lifestyle show on PBS, so I’ll treat this opportunity as a first step.”
Click here to read about Manney’s participation in the most recent season of Make 48 — the Kansas City-created reality competition series for makes.
As the holiday shopping season begins, Manney encouraged Kansas Citians to support other local creatives as they check their christmas lists.
“Shop! And if you’re not in a position to shop with them, share their work,” she said of the importance of shopping small — especially in the COVID-era.
“Sharing links on Facebook or sharing someone’s post in your Instagram story can go a long way,” Manney said. “If you have purchased from a creative before email them a review they can use to promote their work. Word of mouth is so important to the strength of our brands.”

2020 Startups to Watch
stats here
Related Posts on Startland News
KC Daiquiri Shop closing Dec. 1; iconic duo behind the party vibes plans to ‘regroup, reflect, and rebuild’
The good times roll through the weekend at KC Daiquiri Shop as the well-known Mardi Gras-themed getaway on Grand Boulevard shuts down its years-long revelry. “This decision has not come lightly,” Kinley Strickland and Calvin Vick, owners of KC Daiquiri Shop, said Monday in a social media post announcing the business’ plans to close Dec.…
Side hustle to help autistic adults belong in the workplace earns young founder Student Entrepreneur of the Year honor
Grace Kertz is redefining what workplace inclusivity can look like with Sensory Sync, an AI-powered platform designed to support neurodivergent employees. Her work on the innovative venture on Thursday earned her the title of UMKC Student Entrepreneur of the Year. “Sensory sync is an enterprise grade DEI and wellness platform sold to companies. It utilizes…
UMKC Entrepreneur of the Year: How Populous designed a legacy, built to go global
Kansas City-built design firm Populous brought to reality more than just great venues, Tom Bloch shared; it developed great experiences for a worldwide audience. “From its start here in Kansas City as HOK Sport in 1983 until now, Populous has set an unmatched standard for stadiums, convention centers, and event spaces,” Bloch told the crowd…
Black Ambition fund’s $50K gives KC healthech startup the ‘jet fuel we need to propel into 2025’
An initiative led by musician-turned-philanthropist Pharrell Williams to help close the opportunity and wealth gap for Black and Hispanic entrepreneurs has selected Kansas City-based AskSAMIE for its latest cohort of funding, training and mentorship. Through the just-announced Black Ambition cohort, 30 founders are receiving awards between $25,000 and $1 million, totalling $2.7 million. AskSAMIE earned…


