Designer Whitney Manney using JOANN grant to reshape the fabric of KC’s fashion scene
November 11, 2020 | Austin Barnes
Kansas City is legit — and it’s full of talented creatives who national eyes should be watching, said Whitney Manney.
“I think COVID has shown us you can show up and show out from anywhere in this world,” added Manney, a local fashion designer, maker, and founder of the WHITNEYMANNEY (WM) fashion label, in announcement of a recent $5,000 grant win from JOANN Fabrics — part of the specialty craft retailer’s minority creative grant program, which drew some 2,300 Black sewists and makers to apply.
Click here to shop the latest WM looks or here to connect with the label on Instagram.
Manney claims her prize as part of the Top 20 finalists in the contest’s inaugural round which also comes with an opportunity to be interviewed for a teaching position with JOANN, which has served a major source of inspiration in Manney’s maker’s journey, she said.
“Having a boost from this grant will just amplify the work I’ve already been putting in; no excuses to slow down now,” Manney said of the prize money and its timing amid the lingering COVID-19 pandemic.
“I’ve been taking it day by day, making sure I still do my absolute best every time I go to the studio. Opportunities like this may seem slim during a pandemic but I’ve just learned to pivot, stay open-minded, and keep working toward the goals that I can.”
The money comes in the form of store credit, which is expected to help Manney scale her efforts through equipment upgrades, she said.
“This will be beneficial to my craftsmanship, productivity, and imagination. I am at such a critical point in my creative practice where artistic expansion and experimenting are no longer an option but a necessity to break through to the next level that I envision for WM.”
Influenced by culture and history, Manney said she’s hopeful national visibility from the opportunity will show creative leaders that Kansas City is a place stitched with creativity and innovation.
“I want them to know that KC deserves to build the strong creative industries that we deserve and that we have global, innovative ideas,” she said of her hometown.
“I get asked a lot about why I haven’t left KC, but it really just makes sense for me to be based here. I’m able to take bigger chances with my work, have a full studio, invest my resources into more things. I’m not too sure I would be able to do that on one of the coasts,” Manney said.
“My thought process is that everyone is an email away. I ship packages all over, and if I’m in a show somewhere else or have been hired for a gig, I can always jump on a plane.”
On the heels of such momentum, the sky’s the limit for Manney, she said, pondering what the future might hold — and ways she can make her dreams a reality in the metro.
“JOANN already has such a huge customer base, being able to reach all of those people can really put me center stage in front of a lot of important people in the craft world. My ultimate dream is to have a sewing and lifestyle show on PBS, so I’ll treat this opportunity as a first step.”
Click here to read about Manney’s participation in the most recent season of Make 48 — the Kansas City-created reality competition series for makes.
As the holiday shopping season begins, Manney encouraged Kansas Citians to support other local creatives as they check their christmas lists.
“Shop! And if you’re not in a position to shop with them, share their work,” she said of the importance of shopping small — especially in the COVID-era.
“Sharing links on Facebook or sharing someone’s post in your Instagram story can go a long way,” Manney said. “If you have purchased from a creative before email them a review they can use to promote their work. Word of mouth is so important to the strength of our brands.”

2020 Startups to Watch
stats here
Related Posts on Startland News
Embracing the chaos, LaborChart soothes the calamity of construction
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Entrepreneurship is often attractive to personalities that don’t mind dealing with uncertainty. And though Ben Schultz never envisioned himself an entrepreneur, his experience as an electrical contractor forced him to embrace a myriad of unknowns in the construction industry. “Construction is…
Events Preview: Sports Hack for Social Change Competition
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we recommend these upcoming events for you. WEEKLY EVENT PREVIEW Second Fridays at Village Square When: October 14 @ 4:30 pm – 7:30 pm Where: Village Square Coworking Studio Second…
Kansas Citians preparing for plethora of pitch competitions
A staple of early-stage business — the elevator pitch — will be on full display for the Kansas City community in coming weeks. Entrepreneurs from around the metro area have several upcoming opportunities to pitch their businesses or to hear other innovators deliver spiels on their firms. Here are few of those events. The University of Kansas’…
Royals, entrepreneurial stars fielding pitches from Kansas City educators
Children today require more than just a pencil and paper to complete their lesson plan. Thanks to a booming education technology market, teachers’ out-of-pocket spending goes far beyond the occasional pen, pencil or box of tissues nowadays. In 2013, teachers spent $1.6 billion annually to support their classroom. To alleviate the climbing prices of basic…


