SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.

2020 Startups to Watch
stats here
Related Posts on Startland News
KC Outpost at SXSW: LaunchKC sparking interest in Kansas City-fueled Next-Gen tech talk
LaunchKC has landed in Austin for SXSW and is planting a flag in the ground for Kansas City this weekend, said Drew Solomon. Set for Sunday at the popular bar Maggie Mae’s in Austin, KC Outpost returns with presentations featuring expert speakers from Virgin Hyperloop One, Garmin, FishTech Group, Mastercard and other high-profile organizations, said…
Thirsty Coconut buys country’s worth of smoothie machines, hops state line
When opportunity knocks, entrepreneurs must throw risk out the window and do whatever it takes to open the door, said Luke Einsel. “[This was] really the deal of a lifetime,” said Einsel, founder and CEO of Thirsty Coconut, detailing a business deal he struck with 7-Eleven stores across Mexico late last year. The transaction saw…
WIRED together: How mentorship led 22 women to a million-dollar investment
Collaboration among like-minded women forms a dangerous advantage, said Sheryl Vickers and Audrey Navarro. The duo helped found WIRED — Women in Real Estate Development — to foster mentorship and investment among women in the male-dominated and individualistic commercial real estate world. “We believe we have a leg up in the industry because that siloed,…
Founder facing gender bias: Don’t call me a victim; call me investors
It’s like pulling teeth to get key investors and resource organizations to help push female entrepreneurs forward, said Carlanda McKinney, citing implicit bias and a lack of effective support mechanisms. “I don’t think it’s intentional at all. I think it’s a byproduct,” said McKinney, co-founder of Raaxo, an online tech platform used to design and…

