SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.

2020 Startups to Watch
stats here
Related Posts on Startland News
Innovative tech honored at SXSW has potential to save lives in KC, govtech founder says
Editor’s note: The following story is part of Startland News’ coverage of the SXSW conference in Austin. Click here to read more stories from the 2022 trip. AUSTIN — A tech company from Silicon Valley’s largest city is unleashing a new era of smart infrastructure technology for the world in motion — and Kansas City…
‘9 to 5’ exposed sexism, toxic gender roles at work; 40 years later, has much changed beyond the price of a cup of ambition?
Editor’s note: The following story is part of Startland News’ coverage of the SXSW conference in Austin. Click here to read more stories from the 2022 trip. The minds of women and marginalized employees are still being used without credit more than 40 years after Dolly Parton, Lily Tomlin, and Jane Fonda starred in a…
This new agrobot could be the future of farming: chemical-free and swarming in a field near you
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. Harvesting…
11 emerging KC startups hit the road for Omaha pitch; one winner drives home with $25K
Editor’s note: Husch Blackwell is a financial sponsor of Startland News, though this report was produced independently by the nonprofit newsroom. More than a third of competitors at the coming Get Started Omaha premier pitch event are expected to represent Kansas City innovation on stage April 6 — vying for $25,000 in prize money against…

