SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.
2020 Startups to Watch
stats here
Related Posts on Startland News
‘Homegrown unicorn’ helped this startup hub beat the bracket (and its top seed Kansas competition)
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. A…
Ulta, Venture Noire apply foundation with new beauty startup accelerator to ‘uplift minority founders’
Ulta Beauty’s premier MUSE Accelerator is nothing short of life changing, said Emma Willis. The national beauty retailer has partnered with Venture Noire to launch a 10-week, hybrid accelerator that supports Black, Indeginous and underrepresented founders of color as they prepare to break into and thrive in the beauty retail space, explained Willis, who serves…
Fund Me, KC: ‘Black Spartans’ returns with supernatural new chapter, summer crowdfunding push
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Brandon Calloway’s third installment of the “Black Spartans” series — to share their crowdfunding stories and potentially gain backing…
Truth, not Troost: Ruby Jean’s founder wants East Side corridor renamed over slavery ties
Despite its widely-known street name, “Troost Avenue” does not accurately represent the small businesses, nonprofits and families along the increasingly dense Kansas City corridor, said Chris Goode. “So many beautiful efforts take place on Troost — from The Combine to Operation Breakthrough or Urban Cafe and Rockhurst University… We are all collectively pushing for community,…