SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.

2020 Startups to Watch
stats here
Related Posts on Startland News
‘Perfect for new mRNA vaccines’: Olathe startup targets biotech toward precision delivery
A sudden, then lingering, global pandemic put a spotlight on vaccine technology — with an Olathe startup now positioning itself at the leading edge of both pharmaceutical and vaccine applications for humans and their four-legged counterparts. “We manufacture and develop peptide delivery systems to help deliver drugs and vaccines safer and more effectively,” said Steve…
KC Digital Drive awards $20K in digital literacy micro-grants; aims to boost digital inclusion
KC Digital Drive announced today its first cohort of micro-grant recipients for “KC Goes Tech,” a new program that helps community organizations teach digital skills, such as how to use email and stay safe online, and it connects participants to funding for home internet and a computer they can take home after completing 15 hours…
Column raises $30M with a mission to make public information systems more valuable
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. MANHATTAN,…
Gardner swag startup bags $150K from Minnesota-based accelerator for bootstrappers
PromoPulse, a Kansas software company that enables promotional product businesses to grow their sales and simplify marketing, announced today it raised $150,000 from the TinySeed accelerator program. The funding and TinySeed’s collaborative network will fuel PromoPulse’s mission to amplify the sales and marketing of businesses that sell swag — also known as the promotional products…

