SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app

September 16, 2020  |  Startland News Staff

Darren Winterford, EdApp CEO, and Luke Anear, SafetyCulture CEO; photo courtesy of Business Wire

An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.

“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”

EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.

Click here to learn more about EdApp, which hails from New York City.

SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.

In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.

Click here to learn more about iAuditor.

SafetyCulture employs more than 60 workers in Kansas City. Globally, the company has raised $100 million from investors. 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2020 Startups to Watch

        stats here

        Related Posts on Startland News

        Fueled by $15M, MTC releases plan for boosting entrepreneurs: Here’s how KC is already seeing impact

        By Tommy Felts | September 26, 2023

        JEFFERSON CITY, Missouri — Increased funding for the Missouri Technology Corporation will keep core support programs healthy through 2024, as well as help expand successful pilot initiatives designed to widen economic opportunity in the Show Me State, MTC officials said Tuesday. Among the new efforts gaining extended life through the announcement of MTC’s FY 2024 strategy…

        This Kansas gardener sued to sell fruit and honey; Now her town will allow urban farming

        By Tommy Felts | September 26, 2023

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Ottawa city officials are trying to strike a balance between people who want to produce food and the interests of their…

        New CEO for one of KC’s most-talked-about startups could be the first step toward an IPO

        By Tommy Felts | September 26, 2023

        A new CEO for Kansas City-based TripleBlind allows the privacy tech startup to advance into a growth stage company — one potentially headed toward a public offering — taking advantage of recent momentum around enterprise artificial intelligence solutions, said Riddhiman Das. TripleBlind on Monday announced the appointment of Prat Moghe, former executive vice president of…

        Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing

        By Tommy Felts | September 23, 2023

        Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes. “Affordable housing is a problem I’ve been pondering since my family lost…