SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.

2020 Startups to Watch
stats here
Related Posts on Startland News
Block by block: Prototype builds startup’s housing vision where everyone can afford their own castle
A mock home facade project on the grounds of Kansas City’s historic Workhouse Castle serves as a proof point for Godfrey Riddle’s rebooted Civic Saint — a social venture built on compressed earth blocks as its key to affordable, sustainable housing. “CEBs (compressed earth blocks) are great for Kansas City, because non-expansive sandy clay soil…
Resource revival: Digital Inclusion Fund relaunches with initial grants focused on devices
Kansas Citians can’t upgrade skills or devices they don’t already have, said organizers of a newly relaunched Digital Inclusion Fund — emphasizing a need to attack the metro’s digital divide at the infrastructure level. The fund is set to award up to $250,000 to 501(c)(3) public charities (including schools and churches) or governmental entities across…
New deal with lightwell keeps WeWork in Kansas City after closing Corrigan Station space
A freshly negotiated lease agreement with the developer behind the lightwell building in downtown Kansas City means WeWork will continue its two-floor coworking and flexible office space operation in the heart of the city’s central business district. WeWork has officially completed its lease rationalization with the assumption of its lightwell location contract, the company said…
Meet the founder distilling greatness (and fusion flavors) into Kansas’ first Black-owned vodka brand
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA — Greatness isn’t given; it’s earned, said Troy Brooks. But it comes one step at a time, and not without its challenges, he said. The entrepreneur behind Kansas’ first Black-owned…

