SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app

September 16, 2020  |  Startland News Staff

Darren Winterford, EdApp CEO, and Luke Anear, SafetyCulture CEO; photo courtesy of Business Wire

An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.

“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”

EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.

Click here to learn more about EdApp, which hails from New York City.

SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.

In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.

Click here to learn more about iAuditor.

SafetyCulture employs more than 60 workers in Kansas City. Globally, the company has raised $100 million from investors. 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2020 Startups to Watch

        stats here

        Related Posts on Startland News

        Randy Wasinger wanted the 1952 Topps of NFTs; so the lifelong baseball card collector started coding (and Mark Cuban came calling)

        By Tommy Felts | March 11, 2025

        Editor’s note: The following includes excerpts from “The Corporate Couch” podcast as part of a collaboration between host Jeff Pelaccio and Startland News to highlight Web3 companies and founders in the space. The 15-year-old boy within Randy Wasinger — so obsessed with baseball cards that he opened a card shop in downtown Russell, Kansas, to sell…

        Kansas legislation banning DeepSeek passes to state Senate after swell of support in House

        By Tommy Felts | March 11, 2025

        Editor’s note: This article was written for a class at the University of Kansas’ William Allen White School of Journalism and Mass Communications and distributed through the Kansas Press Association. TOPEKA — A bill seeking to ban DeepSeek, a Chinese artificial intelligence chatbot, from state devices has advanced in the Kansas Legislature. HB 2313 passed…

        Transportant picked a lane; now the Lenexa bus tech startup wants to conquer even more of the road

        By Tommy Felts | March 11, 2025

        From the driver’s seat, Martin Staples is steering Lenexa-based Transportant toward rapid growth with its real-time, tech-driven approach, he said, bringing greater safety, communication, and efficiency to school buses and expanding the startup’s reach beyond its Midwest home region. Fueling Transportant’s plans to leave coast-to-coast tracks — and beyond — will be key, said Staples, who…

        Pitch winners step into spotlight as PHKC helps emerging small biz owners shine on stage (Photos) 

        By Tommy Felts | March 7, 2025

        Jacquinta Nelson stood before a packed crowd at The Porter House KC’s Pitch Night this week, sharing her vision for S.T.E.P. Movement, a community-based step team designed to uplift young girls. Moments later, she was awarded a $4,000 grand prize. The recognition was deeply personal for Nelson, who is dedicated to mentoring youth to be…