SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app
September 16, 2020 | Startland News Staff
An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.
“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”
EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.
Click here to learn more about EdApp, which hails from New York City.
SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.
In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.
Click here to learn more about iAuditor.

2020 Startups to Watch
stats here
Related Posts on Startland News
Support without limits: Doctor duo flexes scrub design that’s a dream for women, mothers-to-be
A pair of Kansas City doctors diagnosed a chronic need in maternity and versatility care for women — turning to entrepreneurship to prescribe “bump to pump” comfort and flexibility through a new line of scrubs. “Being physicians, we want to continue to help people,” said Dr. Christine Khong, who co-founded Vervee Scrubs alongside Dr. Melanie…
Startup Weekend’s challenge: Build Missouri’s next billion-dollar idea (in three days)
COLUMBIA, Missouri — Budding entrepreneurs are gathering next month for a three-day business pitch event that could earn them $45,000 in prizes plus a $150,000 investment opportunity for the winning company with billion-dollar potential, organizers said. Missouri Startup Weekend returns April 11-13 at EquipmentShare’s newly opened Technology & Development Center in Columbia. It’s a unique…
Lawmaker asks SBA to relocate offices from KC to Columbia, citing sanctuary-like policies for immigrants
A Kansas City-area congressman wants the U.S. Small Business Administration to move its offices from downtown Kansas City to central Missouri, amid President Trump’s nationwide crackdown on undocumented immigrants and a broad restructuring of how the federal government works. U.S. Rep. Mark Alford, R-Missouri, on Tuesday sent a letter to SBA Administrator Kelly Loeffler, asking…

