SafetyCulture deepens its COVID response with $29M acquisition of ‘micro-learning’ app

September 16, 2020  |  Startland News Staff

Darren Winterford, EdApp CEO, and Luke Anear, SafetyCulture CEO; photo courtesy of Business Wire

An Australian startup with a significant presence in Kansas City has acquired a mobile training app to boost COVID-era education for businesses through free “micro-learning” resources.

“We’re experiencing the biggest workplace shake-up since economies were rebuilt after World War II. This is not survival of the fittest, this is survival of those that can adapt,” said Luke Anear, CEO of SafetyCulture, detailing how folding in EdApp’s technology is the next step for the company. “The pandemic has made it clear there’s a huge appetite for training as companies look to get safely back to business. EdApp will strengthen our ability to support businesses to do their best work.”

EdApp offers micro lessons downloaded straight to users’ smartphones. Learners acquire knowledge in targeted bursts when it suits them best and can learn at their own pace, according to SafetyCulture, which boasts a Crossroads-based second headquarters in Kansas City. Courses that employ micro elearning typically see completion rates rise from as low as 15 percent to about 90 percent and beyond, the company said in a press release. The app currently delivers about 50,000 lessons per day across more than 90 countries.

Click here to learn more about EdApp, which hails from New York City.

SafetyCulture’s $29 million acquisition of EdApp comes as the Sydney, Australia-born workplace safety and quality platform dedicates its 2020 to helping businesses navigate reopening amid new safety restrictions, Anear said.

In response to COVID-19, SafetyCulture digitized workplace guidance from governments and leading industry bodies across the world into free, ready to use and customizable checklists via its iAuditor app — which already has more than 75,000 users at more than 26,000 organizations.

Click here to learn more about iAuditor.

SafetyCulture employs more than 60 workers in Kansas City. Globally, the company has raised $100 million from investors. 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2020 Startups to Watch

        stats here

        Related Posts on Startland News

        Code Ninjas

        Code Ninjas uses karate format to punch into KC youth STEM scene

        By Tommy Felts | February 7, 2018

        Students often want more than their schools can offer, said Jason Hansen, of Code Ninjas. For some, that’s competitive sports teams or specialty athletics, he said. Others yearn for greater STEM-based learning opportunities — like those offered at Hansen’s Leawood center. “It’s just like you might have a dance studio, or a baseball academy,” Hansen…

        Andrew Morgans, Marknology, Landlocked

        Landlocked, Marknology startups ‘killing it on Amazon,’ KC founder says

        By Tommy Felts | February 6, 2018

        Landlocked is a brand many Kansas Citians recognize on sight, founder Andrew Morgans said. Marknology is the behind-the-scenes engine that sells it. While his dual companies — an apparel startup known for its popular hybrid pennant tee and a bootstrapped digital marketing firm specializing in Amazon sales — complement one another, the pairing is an…

        LULA.life lula

        Lula raises $420K, fueling expansion of home service offerings

        By Tommy Felts | February 6, 2018

        A $420,000 funding round from Kansas City area investors will accelerate tech startup Lula to expand in Kansas City and soon two more large metros, CEO and founder Bo Lais said. The Overland Park-based firm is eyeing Phoenix and Dallas as its next service areas, but it first plans to focus on marketing its on-demand…

        Level Office, Kessler Building

        Level Office puts coworking space on tap in former law building (Photos)

        By Tommy Felts | February 2, 2018

        Windows from the community coworking space in Level Office’s seven-floor Kessler Building offer an up-close view of the Jackson County Courthouse, Sprint Center and downtown Kansas City. That proximity to the 16th Circuit Court, the court of appeals and the Jackson County Detention Center makes Chicago-based Level Office a magnet for men and women in…