Plug and Play accelerator gains another major animal health backer: Hill’s Pet Nutrition
September 15, 2020 | Austin Barnes
TOPEKA — Hill’s Pet Nutrition is the latest company to throw its support behind a new, Topeka-based animal health accelerator.
“For over a century, Hill’s Pet Nutrition has been a cornerstone in the Topeka business community. They continue to be at the forefront of innovation and are a key driver in Topeka’s role in the animal health corridor,” Katrin Bridges, Greater Topeka Partnership’s senior vice president of innovation, said in a release announcing the company as the second founding partnering in the Plug and Play Accelerator’s-backed program.
Click here to read more about Bridges and the emerging culture of innovation in Topeka.
“We are thrilled about this partnership and the new opportunities it will generate for Topeka and Shawnee County.”
Hill’s Pet — the maker of Prescription, Science Diet, Healthy Advantage and Bioactive dog and cat food — joins Cargill in co-founding the program, which is expected to virtually welcome its first 10 startups to the animal health corridor this fall.
Once COVID-19 prompted social distancing measures are relaxed, Plug and Play’s goal is to bring multiple cohorts to Topeka each year for it in-person accelerator program.
Click here to learn more about the partnership between Cargill and Plug and Play.
“We are excited to have Plug and Play join the animal health corridor in continuing to build breakthrough innovation and — equally as important — to continue attracting great talent, investment and resources to the corridor,” said Yvonne Hsu, U.S. vice president of marketing for Hill’s Pet and KC Animal Health Corridor board chair.
The program is expected to generate a “paradigm shift to research and development” within the region, added Dave Baloga, vice president of science and technology at Hill’s Pet.
“Hill’s has a rich innovation pipeline and welcomes the opportunity to collaborate with startups to accelerate the delivery of breakthrough innovation for pet nutrition,” Beluga continued.
The company holds a dominant presence in Northeast Kansas, noted Bridges, detailing a 2019 commitment by Hill’s Pet that saw a $20 million expansion of its Topeka research center — a campaign focused on needs of small dogs or “Small Paws,” as well as developing engagement for veterinarians and other pet caregivers.
“This partnership is momentous,” said Matt Pivarnik, CEO of Greater Topeka Partnership.
“As a significant contributor to the world of animal health science, Hill’s Pet Nutrition’s support will significantly elevate the prestige, as well as increase the opportunities, of Topeka’s first innovation platform.”
The program is expected to announce additional program partners in the coming weeks.
Interested partners and startups are encouraged to contact Plug and Play here.
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
White Castle invented sliders (and the playbook for fast food); then the Kansas-fried chain vanished from its home state
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. For more stories like this one, subscribe to A People’s History of Kansas City on Apple Podcasts, Spotify or Stitcher. The White Castle chain began in 1921…
‘More than a thrift store’: Goodwill’s efforts to close digital divide sell an expanded mission — upskilling workers
Editor’s note: The following is the first in a series of stories focused on digital inclusion efforts in Kansas City, and is presented by Google Fiber. Ron Carr’s retirement made him restless, he shared. Wanting to be a valuable player in Kansas City’s economy once again, Carr enrolled in Goodwill’s Digital Skills Training program. “With…
National pain points meet local solutions at C3KC; How ‘energy of the day’ can spark lasting change
Editor’s note: The Junior League of Kansas City — through its C3KC conference — is an advertiser with Startland News. Fostering conversations about the most-pressing concerns facing communities not only helps expose the best of Kansas City innovation, said Becky Haddican, it also serves as a catalyst for even greater collaboration in the future. Now in…


