Plug and Play accelerator gains another major animal health backer: Hill’s Pet Nutrition
September 15, 2020 | Austin Barnes
TOPEKA — Hill’s Pet Nutrition is the latest company to throw its support behind a new, Topeka-based animal health accelerator.
“For over a century, Hill’s Pet Nutrition has been a cornerstone in the Topeka business community. They continue to be at the forefront of innovation and are a key driver in Topeka’s role in the animal health corridor,” Katrin Bridges, Greater Topeka Partnership’s senior vice president of innovation, said in a release announcing the company as the second founding partnering in the Plug and Play Accelerator’s-backed program.
Click here to read more about Bridges and the emerging culture of innovation in Topeka.
“We are thrilled about this partnership and the new opportunities it will generate for Topeka and Shawnee County.”
Hill’s Pet — the maker of Prescription, Science Diet, Healthy Advantage and Bioactive dog and cat food — joins Cargill in co-founding the program, which is expected to virtually welcome its first 10 startups to the animal health corridor this fall.
Once COVID-19 prompted social distancing measures are relaxed, Plug and Play’s goal is to bring multiple cohorts to Topeka each year for it in-person accelerator program.
Click here to learn more about the partnership between Cargill and Plug and Play.
“We are excited to have Plug and Play join the animal health corridor in continuing to build breakthrough innovation and — equally as important — to continue attracting great talent, investment and resources to the corridor,” said Yvonne Hsu, U.S. vice president of marketing for Hill’s Pet and KC Animal Health Corridor board chair.
The program is expected to generate a “paradigm shift to research and development” within the region, added Dave Baloga, vice president of science and technology at Hill’s Pet.
“Hill’s has a rich innovation pipeline and welcomes the opportunity to collaborate with startups to accelerate the delivery of breakthrough innovation for pet nutrition,” Beluga continued.
The company holds a dominant presence in Northeast Kansas, noted Bridges, detailing a 2019 commitment by Hill’s Pet that saw a $20 million expansion of its Topeka research center — a campaign focused on needs of small dogs or “Small Paws,” as well as developing engagement for veterinarians and other pet caregivers.
“This partnership is momentous,” said Matt Pivarnik, CEO of Greater Topeka Partnership.
“As a significant contributor to the world of animal health science, Hill’s Pet Nutrition’s support will significantly elevate the prestige, as well as increase the opportunities, of Topeka’s first innovation platform.”
The program is expected to announce additional program partners in the coming weeks.
Interested partners and startups are encouraged to contact Plug and Play here.
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Sprint Accelerator welcomes seven startups to KC, launches 2017 program
The Sprint Accelerator announced Monday the seven startups from around the country that it welcomed into its fourth annual program, which also launched Monday. For the 2017 cohort, the Sprint Accelerator is focused on solidifying corporate partnerships. Fueled by Dairy Farmers of America and Virgin Mobile, the 90-day program will welcome startups from two tracks…
Report illuminates Google Fiber’s commitment to bridging the digital divide
In 2016, Google Fiber provided 36,000 digital training hours in Kansas City— that’s one-third of the national sum. This information comes from the tech giant’s inaugural Community Impact report, which was published earlier this month. In the report, Google Fiber assessed the progress the firm has made toward closing the digital divide nationally. “From the…
Google Fiber clarifies KC plans after reports of mass cancellations
After media reports indicated it canceled “hundreds” of area residents’ installations without a specific reason, Google Fiber is now clarifying its Kansas City plans. The tech giant — which began building an expansive gigabit network in Kansas City, Kan. in 2011 — said that while it remains committed to the area, it is tapering its expansion…
After KCPS pilot, $2.2B Sprint project plans to close the U.S. homework gap
More than 20 million U.S. households do not have an internet connection, according to the PEW Research Center. Pairing that with the fact that schoolwork is more frequently requiring internet access, millions of students around the nation are severely limited in their learning. In Kansas City, the story is no different — hundreds of households remain…


