AI startup partners with Bobcat on self-driving bulldozers for ‘more intelligent’ job sites

June 16, 2020  |  Austin Barnes

Photo courtesy of Doosan Bobcat North America

Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation.

LAWRENCE — Self-driving bulldozers and other heavy equipment are on the way as a new partnership between Doosan Bobcat North America and Ainstein AI breaks ground. 

“We have the technology arm to be able to lead and to help them accomplish their vision,” Zongbo Wang, Ainstein founder and CEO, said of the multi-year partnership between the companies. 

Zongbo Wang, Ainstein

Lawrence-based Ainstein will create radar sensor solutions that attach to heavy equipment and collect data, detect objects, and provide real-time alerts on a jobsite using mmWave radar, sensor fusion and artificial intelligence — ultimately eliminating the need for human work and making operations more efficient, Wang said. 

“It’s really a type of robotics that can do all the construction work. Digging, trenching, etcetera,” he explained of what the future of work might soon look like for construction workers. “Engineers, we just make them more intelligent.”

Click here to read more about Ainstein and its predictions for an autonomous future. 

The collaboration is inline with a Bobcat initiative that prioritizes innovation and technology and seeks forward-looking solutions that help equipment owners and operators maximize productivity, efficiency and safety, the company said. 

“This strategic partnership leverages the respective strengths of Bobcat and Ainstein to further advance our connected and autonomous technology,” Joel Honeyman, vice president of global innovation at Bobcat, said in a release. 

“Working together, we can evolve autonomous operations and provide our customers with optimal productivity and the ultimate operator experience through sensor technology,” he added.

Announced in the throws of a global pandemic, Wang said COVID-19 has had minimal impact on operations at Ainstein. 

“We’re focusing on delivering the technology and the product. So from this perspective, it’s given us a very good opportunity to further grow our products [and] level of maturity,” he said. 

“We are not heavily sales-driven or a customer-facing company. … Our customers, they have not been impacted, so we are in good shape.”

The company has used the slowed world to dig in its heels within the tech space and is looking toward a future that includes additional big-name partnerships and further embodiment of the startup’s mission — making the world safer and smarter, Wang said. 

Ainstein Sensor

Ainstein Sensor

“Based on the past a few years, we’ve really positioned the company well as a non-radar technology company [and useful] in different industries,” he said, noting evolution for the startup, which is widely known for its stance and commitment toradar technologies and sensor data processing intelligence as primary drivers of an autonomous future.

“We feel we are welcoming a new stage of recognizing all our technology innovations into some of the customer solutions,” Wang said.

While the deal with Bobcat isn’t the startup’s first corporate partnership — they’ve landed several that Wang could not name publicly, he said — Ainstein is celebrating the move as if it was, Wang noted. 

“Overall we feel excited, being identified as a technology leader since our cross into multiple industries. … That’s going to bring more and more opportunities [and] not from one specific industry,” he said, noting potential to grow for the company’s solutions to grow into such industries as retail and the automotive space. 

“I feel that we are on the right track of growing the company,” Wang added. “I really feel very fortunate that there are so many talents and great engineers to help us to grow a great company in this region.”

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2020 Startups to Watch

    stats here

    Related Posts on Startland News

    From the pitch to the Plaza: KC Current flipping the switch on new retail shop in iconic shopping district

    By Tommy Felts | November 25, 2025

    Add team gear to the holiday shopping list this weekend. The Kansas City Current is kicking off a new permanent retail shop on the Country Club Plaza — just in time for the 2025 Plaza Lighting Ceremony. The Current Shop is set to open Wednesday, Nov. 26, in the former Starbucks building at 302 Nichols…

    Kauffman wraps three fast-paced rounds of capacity building: Meet the year’s final grantees

    By Tommy Felts | November 25, 2025

    A revised strategy to help nonprofit organizations strengthen their internal effectiveness and long-term stability — while still aligning with the Kauffman Foundation’s focus areas — next must showcase outcomes, said Allison Greenwood Bajracharya, announcing a final round of capacity building grant winners for 2025. Built with intentional versatility, capacity building grants are meant to meet…

    Five stocking stuffer gift ideas that brew support for women-owned KC businesses

    By Tommy Felts | November 24, 2025

    Editor’s note: The following holiday feature is presented by nbkc bank, where small businesses find big support Shopping with intention this season is just one way Kansas City gift-givers can squeeze local impact into each nook and cranny of those holiday stockings, said Melissa Eggleston, highlighting a sleigh-ful of women-owned businesses shoppers should bank on…

    Their brands survived legal bruises; here’s what still keeps these founders up at night

    By Tommy Felts | November 24, 2025

    A brand worth building is worth safeguarding, said Bo Nelson, joining a chorus of battle-tested entrepreneurs at GEWKC who encouraged emerging business owners to trademark their own peace of mind early by locking down intellectual property — like designs, names and unique processes — from the start. “If you do have something that you genuinely,…