AI startup partners with Bobcat on self-driving bulldozers for ‘more intelligent’ job sites
June 16, 2020 | Austin Barnes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation.
LAWRENCE — Self-driving bulldozers and other heavy equipment are on the way as a new partnership between Doosan Bobcat North America and Ainstein AI breaks ground.
“We have the technology arm to be able to lead and to help them accomplish their vision,” Zongbo Wang, Ainstein founder and CEO, said of the multi-year partnership between the companies.
Lawrence-based Ainstein will create radar sensor solutions that attach to heavy equipment and collect data, detect objects, and provide real-time alerts on a jobsite using mmWave radar, sensor fusion and artificial intelligence — ultimately eliminating the need for human work and making operations more efficient, Wang said.
“It’s really a type of robotics that can do all the construction work. Digging, trenching, etcetera,” he explained of what the future of work might soon look like for construction workers. “Engineers, we just make them more intelligent.”
Click here to read more about Ainstein and its predictions for an autonomous future.
The collaboration is inline with a Bobcat initiative that prioritizes innovation and technology and seeks forward-looking solutions that help equipment owners and operators maximize productivity, efficiency and safety, the company said.
“This strategic partnership leverages the respective strengths of Bobcat and Ainstein to further advance our connected and autonomous technology,” Joel Honeyman, vice president of global innovation at Bobcat, said in a release.
“Working together, we can evolve autonomous operations and provide our customers with optimal productivity and the ultimate operator experience through sensor technology,” he added.
Announced in the throws of a global pandemic, Wang said COVID-19 has had minimal impact on operations at Ainstein.
“We’re focusing on delivering the technology and the product. So from this perspective, it’s given us a very good opportunity to further grow our products [and] level of maturity,” he said.
“We are not heavily sales-driven or a customer-facing company. … Our customers, they have not been impacted, so we are in good shape.”
The company has used the slowed world to dig in its heels within the tech space and is looking toward a future that includes additional big-name partnerships and further embodiment of the startup’s mission — making the world safer and smarter, Wang said.
“Based on the past a few years, we’ve really positioned the company well as a non-radar technology company [and useful] in different industries,” he said, noting evolution for the startup, which is widely known for its stance and commitment toradar technologies and sensor data processing intelligence as primary drivers of an autonomous future.
“We feel we are welcoming a new stage of recognizing all our technology innovations into some of the customer solutions,” Wang said.
While the deal with Bobcat isn’t the startup’s first corporate partnership — they’ve landed several that Wang could not name publicly, he said — Ainstein is celebrating the move as if it was, Wang noted.
“Overall we feel excited, being identified as a technology leader since our cross into multiple industries. … That’s going to bring more and more opportunities [and] not from one specific industry,” he said, noting potential to grow for the company’s solutions to grow into such industries as retail and the automotive space.
“I feel that we are on the right track of growing the company,” Wang added. “I really feel very fortunate that there are so many talents and great engineers to help us to grow a great company in this region.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
KC hat maker’s sales soar after national news spotlight, capping year with validation: Made-in-the-USA still sells
Santa came early for Sandlot Goods — in the form of an ABC World News producer, said Garret Prather. On Dec. 13, Kansas City’s only local hat manufacturer was featured on the “Made In America Christmas” segment on ABC World News Tonight with David Muir. “Forty-five workers, 10 new hires, and 115,00 hats this year,…
Stand out and stand tall: Father of Tech N9ne, two of KC’s favorite chefs inspired their drive from his Kansas City hair salon
Hassan Khalifah only had to look to his elders for entrepreneurial inspiration, he said. They were a family of bakers, moonshiners, salvagers, restaurateurs, grocers, pool hall operators, and nickel-and-dime candy shop owners. After a short time working for the city, Hassan opened several small businesses before a three-decade career as a salon owner. Four of…
Trendsetting Crossroads brewer taps another first: KC’s only locally-owned non-alcoholic beer
A star on the Kansas City craft beer is setting a new baseline for inclusivity on the local brewing scene, said Eric Martens, introducing the metro’s first hometown non-alcoholic beer — a product of months dedication and innovation, he added. Border Brewing Co. on Friday announced its new Baseline brew — a canned offering crafted…
Malisa Monyakula wants to welcome you home for the holidays; she already has an igloo waiting
Adding pop-up holiday experiences at her popular Kansas City businesses is a way for Malisa Monyakula to bring back nostalgic memories of her childhood in Thailand, the restaurateur behind Lulu’s Thai Noodle Shop said. “Christmas is everywhere in Thailand,” she said, noting the classic American holiday celebrations are vibrant despite the country’s predominantly Buddhist population.…



