AI startup partners with Bobcat on self-driving bulldozers for ‘more intelligent’ job sites
June 16, 2020 | Austin Barnes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation.
LAWRENCE — Self-driving bulldozers and other heavy equipment are on the way as a new partnership between Doosan Bobcat North America and Ainstein AI breaks ground.
“We have the technology arm to be able to lead and to help them accomplish their vision,” Zongbo Wang, Ainstein founder and CEO, said of the multi-year partnership between the companies.
Lawrence-based Ainstein will create radar sensor solutions that attach to heavy equipment and collect data, detect objects, and provide real-time alerts on a jobsite using mmWave radar, sensor fusion and artificial intelligence — ultimately eliminating the need for human work and making operations more efficient, Wang said.
“It’s really a type of robotics that can do all the construction work. Digging, trenching, etcetera,” he explained of what the future of work might soon look like for construction workers. “Engineers, we just make them more intelligent.”
Click here to read more about Ainstein and its predictions for an autonomous future.
The collaboration is inline with a Bobcat initiative that prioritizes innovation and technology and seeks forward-looking solutions that help equipment owners and operators maximize productivity, efficiency and safety, the company said.
“This strategic partnership leverages the respective strengths of Bobcat and Ainstein to further advance our connected and autonomous technology,” Joel Honeyman, vice president of global innovation at Bobcat, said in a release.
“Working together, we can evolve autonomous operations and provide our customers with optimal productivity and the ultimate operator experience through sensor technology,” he added.
Announced in the throws of a global pandemic, Wang said COVID-19 has had minimal impact on operations at Ainstein.
“We’re focusing on delivering the technology and the product. So from this perspective, it’s given us a very good opportunity to further grow our products [and] level of maturity,” he said.
“We are not heavily sales-driven or a customer-facing company. … Our customers, they have not been impacted, so we are in good shape.”
The company has used the slowed world to dig in its heels within the tech space and is looking toward a future that includes additional big-name partnerships and further embodiment of the startup’s mission — making the world safer and smarter, Wang said.
“Based on the past a few years, we’ve really positioned the company well as a non-radar technology company [and useful] in different industries,” he said, noting evolution for the startup, which is widely known for its stance and commitment toradar technologies and sensor data processing intelligence as primary drivers of an autonomous future.
“We feel we are welcoming a new stage of recognizing all our technology innovations into some of the customer solutions,” Wang said.
While the deal with Bobcat isn’t the startup’s first corporate partnership — they’ve landed several that Wang could not name publicly, he said — Ainstein is celebrating the move as if it was, Wang noted.
“Overall we feel excited, being identified as a technology leader since our cross into multiple industries. … That’s going to bring more and more opportunities [and] not from one specific industry,” he said, noting potential to grow for the company’s solutions to grow into such industries as retail and the automotive space.
“I feel that we are on the right track of growing the company,” Wang added. “I really feel very fortunate that there are so many talents and great engineers to help us to grow a great company in this region.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Strang closes doors to Plaza food hall concept, citing slow foot traffic to its diverse, chef-driven menus
Despite a bustling holiday shopping season on the Country Club Plaza, a food hall in the iconic Kansas City shopping district failed to gain a foothold, said CEO Shawn Craft, announcing the closure of another Strang Hall location less than a month after shuttering its downtown space. Leaders behind Strang Chef Collective on the Plaza…
Well Played, KC: How an overseas Chiefs game inspired designs that brought Lindsey Hall off the bench
Her apparel brand’s timeless style echoes Ralph Lauren’s aesthetic, with a KC twist Kansas City’s fashion scene has gained a new player in Well Played KC, a lifestyle brand blending classic Americana style with local pride. Founded by Lindsey Hall, the business is gaining momentum with versatile, throwback-that-doesn’t-feel-dated apparel that resonates with on-the-go Kansas Citians. …
This top maker got his start with a social push; but the real influencers behind the Craft E brand: his wife and family
Enrique Hernandez, the creative force behind Craft E. Embroidery, proved that dedication and creativity can transform a hobby into a thriving business — earning him the title of Made in KC’s top maker for 2024. “It hasn’t really settled in yet,” Hernandez said about winning the award in mid-December. “But it feels good.” ICYMI: Made…
Go BTS of a new KC-filmed reality TV series with the entrepreneurs who matched competitors with their style
ULAH founders get second chance to put their business (and Kansas City) on the national stage One of Kansas City’s best-known fashion duos — married entrepreneurs Joey Mendez and Buck Wimberly — recently stepped back into the fast-paced world of reality TV as stylists for a new series featuring another KC personality who commands screen…



