Whiteboard2Boardroom connections advance innovation for startups like Aware Vehicles
March 3, 2020 | Sarah Mote
Editor’s note: The opinions expressed in this commentary are the author’s alone. Sarah Mote is marketing director for UMKC Innovation Center and KCSourceLink.
The right introduction, at the right time, can make a world of difference.
Tech entrepreneur P.J. Piper came to Kansas City six years ago to scale another venture. What he had: entrepreneurial experience in taking a product to market. What he was looking for: new and innovative technologies to potentially take to market. But, being new to town and KC’s tech scene, he didn’t have an expansive network with the local research institutions.
Whiteboard2Boardroom (W2B) was created as a partnership between four regional schools – UMKC, University of Kansas, Johnson County Community College and William Jewell College — and now partners with such service providers as KCSourceLink the UMKC Small Business and Technology Development Center. Since inception, W2B has worked with numerous innovations resulting in: 39 new startups, 154 new jobs and $35.4M in follow-on funding.
That’s where Jim Baxendale and Whiteboard2Boardroom came in. After attending one of Whiteboard2Boardroom’s monthly webinar series, Piper became aware of the drone technologies Dr. ZhiQiang Chen was developing.
Baxendale then introduced Piper to Chen, a professor of structural engineering at the University of Missouri-Kansas City. While Chen developed the innovation, Piper saw an opportunity and together the two created Aware Vehicles.
Click here to read more about Aware Vehicles, which is bringing autonomy to drone operation, using high-speed imaging to advance our agriculture, transportation and public safety infrastructure.
Aware’s mobile smart docking solution eliminates the need for farmers to manually control drones, while providing enough timely data for machine learning to detect crop stress fast enough for farmers to save crops and enhance yields.
Without the need of human intervention, this cutting-edge technology has the ability to meet the needs of a variety of industries. Aware Vehicles has since obtained funding from the National Science Foundation, the U.S. Department of Transportation, and was recently selected by Black & Veatch and LaunchKC for their highly competitive accelerator program focusing on sustainability and infrastructure solutions.
Whiteboard2Boardroom is a key resource for early-stage entrepreneurs in the region — connecting them with new innovations they can take to the marketplace.
A region-wide collaboration, Whiteboard2Boardroom curates innovations from 22 research institutions, hospitals and corporations across Kansas and Missouri. The program then connects entrepreneurs and established businesses to technologies available for licensing in the bi-state region to accelerate the commercialization of technology.
Whiteboard2Boardroom continuously works with a number of innovations in the region to help advance them to the marketplace.
To share these innovations with the broader community, Whiteboard2Boardroom hosts monthly webinars. During the webinars, researchers and technology transfer professionals from partner institutions present technologies available for licensing. The webinar sessions consist of eight- to 10-minute pitch presentations of each technology available for licensing as a new startup company or to an established business.
Webinar attendees are invited to participate based on their interest in commercializing new innovative technologies either as new startup companies or as new products in an existing company’s product portfolio.
Attendees who show an interest in learning more about a technology opportunity work with Whiteboard2Boardroom staff to connect with the intellectual property owners and receive confidential information that assists in making a decision on whether or not to move to a licensing negotiation.
Click here to learn more about technologies have been developed with the help and connections of Whiteboard2Boardroom.
If you have an interest in learning more about licensing university or hospital technologies and attending this month’s W2B webinar, email Jim Baxendale at baxendalej@umkc.edu
Featured Business

2020 Startups to Watch
stats here
Related Posts on Startland News
Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept
Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff. “I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said…
Second-shift startup: Wobblrs pins soccer-inspired game’s future to youth sports pivot
Wobblrs, a soccer-specific tailgating game, is refocusing its niche on youth development, said Roberto Camacho. The game, which involves two self-righting pins for players to knock over by kicking a soccer ball, is proving to be a valuable exercise in aiming, as well as a basic introduction to soccer, said Camacho. “I had a few…
Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris. “[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said. Launched by Harris and co-founder, Michael Giangregorio earlier this…
LaunchKC lands keynote speaker from NASA; Techweek queries two Google developer advocates
Pitch Day for LaunchKC is expected to lift off next month with an opening keynote address from NASA executive Kira Blackwell. Remarks are expected to delve into NASA iTech, a year-long effort to find innovative ideas that address challenges and fill gaps in five critical areas identified by the space agency as having a potential impact…

