ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
DoorDash Accelerator opens applications to local businesses through KCMO partnership
Independently-owned brick-and-mortar businesses — think restaurants, flower shops, mom-and-pop supermarkets, and more across Kansas City — that partner with DoorDash for deliveries can now apply to join a new-to-KC entrepreneur-focused accelerator, Quinton Lucas announced Wednesday. Up to 10 local businesses are expected to be selected to receive mentorship, professional programming, and funding through the accelerator.…
Meet the winners: Pitch Black competition rewards founders’ vision with $60K in prizes
Founder Godfrey Riddle was overwhelmed with emotion Saturday, he said, after accepting the $30,000 grand prize at the Pitch Black Business Summit — a game-changing development for his sustainable, affordable housing venture, Civic Saint. “I’m feeling phenomenal. Shocked, relieved — just elated,” said Riddle, following the announcement of his win. “It’s crazy because when you…
This young baker tore up the instructions for starting a business (but kept all the best recipes)
Overland Park cookie shop gets a new baker behind the counter, adding a frosted twist to familiar favorites She learned to bake as a child by her grandmother’s side. So by middle school, Maddie Callicott was so proficient she not only held popular bake sales, she printed up business cards for her “You Take the…
Brick by brick: How used LEGOs are making innovation more tangible for KC kids in need
Solopreneur Rhonda Jolyean Hale believes that all children deserve access to play — no matter their circumstances. As the Kansas City ambassador for the Pass the Bricks initiative, she’s working to build that reality by giving new life to donated LEGO bricks. “We take gently used LEGO bricks — not the stuff the dog chews…