ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Ideem locks in $2.4M seed round for trust tech spinout driven by Toby Rush, startup veterans
The Ideem team has a clear vision for how to make two-factor authentication easy and invisible for users, serial tech entrepreneur Toby Rush said, noting an early investment round will help the rapidly emerging startup double-down. Ideem announced a $2.4 million seed round Tuesday, backed by Sovereign’s Capital, Quona Capital, Everywhere Ventures, Hustle Fund, Oread…
New role at Endeavor Heartland scales Craig Moore’s concierge ecosystem building
In a move that highlights Kansas City’s growing influence within the global landscape, innovation booster Craig Moore has taken on a new role with a Northwest Arkansas-based network for high-impact entrepreneurs — bringing his ecosystem-building superpowers to a broader scale. As senior manager of entrepreneur experience at Endeavor Heartland, however, Moore isn’t abandoning his roots…
Thai Orchid opens Northland location with homey street food set to wow its new neighbors
Even though the new Thai Orchid restaurant in Kansas City’s Northland proudly pays homage to the Rojjanasrirat family’s culinary legacy in Mission, its second-generation owner wants to shock the taste buds of diners who are unfamiliar with the business’ story. “I want the reaction of the people who try our food to be, ‘Wow! That’s…
C2FO accesses $30M investment with World Bank-backed IFC to expand KC firm’s working capital platform
A just-announced capital infusion for Leawood-built C2FO reflects a shared commitment with global partners to boosting jobs and strengthening economic opportunities — notably for micro, small and medium enterprises in emerging markets worldwide. The $30 million funding round features investment from the International Finance Corporation (IFC), a member of the World Bank Group, and existing…