ZOHR relocates HQ to Dallas; KC lauded as its test site, but too limiting to grow brand nationally
February 18, 2020 | Tommy Felts
Everything’s bigger in Texas for ZOHR — including the startup’s potential to drive onto the national automotive scene, said Komal Choong.
Photo courtesy of Zohr
“Kansas City has been our test market to prove out key elements of our growth and market expansion strategies,” said Choong, co-founder of ZOHR, confirming Tuesday that the on-demand tire service startup has relocated its headquarters to Dallas. “On the contrary, however, Kansas City has also limited our opportunity to grow into a national brand.”
“We’re getting much more traction with larger partnerships in Dallas compared to Kansas City,” he added.
ZOHR — one of Startland News’ Kansas City Startups to Watch in 2019 — offers its mobile tire service to customers in the Kansas City and Dallas markets. Its headquarters relocation from the West Bottoms is not expected to impact access to ZOHR’s service across the KC metro, Choong said.
[pullquote]
Zohr’s elevator pitch: Zohr – Tires Delivered & Installed is basically a tire shop that comes to you. We sell, deliver, and install new tires at your home or your office. We’re changing the way you change your tires and just making that process as easy as possible for the end consumer.
[/pullquote]
Other market destinations on the horizon for ZOHR in 2020: Houston, Austin and Denver.
Founded in 2015 by brothers Komal and Anoop Choong, ZOHR previously completed the Y Combinator Fellowship and Techstars Mobility in Detroit. The startup also is a portfolio company of Techstars, the KCRise Fund, Firebrand Ventures and Chicago-based M25.
“Kansas City is our hometown and our early customers gave us the support we needed to grow the business organically,” Choong said.
Click here to learn more about ZOHR’s tire delivery service.
[divide]
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business
2020 Startups to Watch
stats here
Related Posts on Startland News
Missouri’s best breweries are in Kansas City (and they have the medals to prove it)
Two Kansas City brewers barreled through the competition earlier this week, earning the first-ever, statewide “Brewery of the Year” honors for local favorites Boulevard and BKS Artisan Ales. It’s a feat fermented through years of dedication by the teams behind the labels, both brewers said. “From the day we opened, we have kept balance with…
World Cup readiness event opens City Hall to entrepreneurs hoping to get on the roster
Kansas City wants to score as many points as possible when the FIFA World Cup arrives in 2026, said Janá Wagner, emphasizing that a special event planned Tuesday during GEWKC aims to get businesses into the game now — playbook in hand. “Our goal is to help as many entrepreneurs as possible get properly licensed,…
10 top event picks for GEWKC; build your own schedule from 60+ sessions
With dozens of events on the calendar for GEWKC, Union Station will be bustling with activity, said Callie England, noting organizers intentionally curated a week where attendees can’t go wrong — no matter how they fill out their itinerary. “While the schedule can feel full, it’s truly the best of the best,” said England, director of…
How AI changes the the founder code: ‘This is all moving faster than anyone expected’
New tech opportunities — like artificial intelligence — hold the potential to equalize the Kansas City region among more established startup hubs, investment leaders said Thursday, but to fully take advantage, entrepreneurs who want strong, lasting companies must have a fire inside them. Not to mention grit. “Several really incredible entrepreneurs said, ‘I think the one…